Tomato Ketchup - ASEAN | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$2.06bn in 2024. The market is expected to grow annually by 4.23% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$2.98 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 1.09bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 1.0% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.5kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in the ASEAN region is experiencing slow growth due to factors such as saturation in the market and limited innovation. This is further impacted by the high competition in the Sauces & Spices market. Despite this, increasing consumer demand for convenience and health consciousness is driving the market forward.

Customer preferences: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a growing demand for healthier and natural options, as consumers become more health-conscious. This trend is driven by a shift towards clean label and organic products, as well as a preference for low-sugar and low-sodium options. Additionally, there is a rising demand for plant-based and vegan ketchup options, reflecting a shift towards more sustainable and ethical food choices.

Trends in the market: In the ASEAN region, the Tomato Ketchup market is experiencing a surge in demand for healthier and more natural options. This trend is driven by increasing consumer awareness about the health benefits of using organic and natural ingredients in food products. As a result, major players in the market are investing in research and development to introduce new products that cater to this demand. This trajectory is significant as it reflects the changing preferences of consumers and has the potential to disrupt the traditional market share of established brands. Industry stakeholders need to adapt to this trend by offering more natural and organic options to remain competitive in the market.

Local special circumstances: In ASEAN, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the region's diverse culinary traditions and preferences. For example, in Thailand, a sweeter and spicier version of tomato ketchup is preferred, while in Indonesia, a thicker and more savory ketchup is favored. Furthermore, the region's strict labeling and packaging regulations for food products also play a significant role in shaping the market. These factors contribute to a dynamic and competitive market for tomato ketchup in ASEAN.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is also impacted by macroeconomic factors such as global trade policies, consumer spending patterns, and government regulations. Countries with stable economic growth and a growing middle class are likely to see an increase in demand for tomato ketchup, as it is a popular condiment in many cuisines. In addition, investments in food processing infrastructure and advancements in technology are expected to drive market growth, as they enable manufacturers to produce high-quality products and meet the increasing demand for convenience foods. However, fluctuations in raw material prices and trade tensions may hinder market growth in the short term.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.