Sweeteners - ASEAN | Statista Market Forecast

The Sweeteners Market in The Food market of ASEAN has been experiencing slow growth due to factors such as increasing health consciousness and the convenience of online services. The sub-markets of Honey, Sugar, and Artificial Sweeteners play a role in this trend. The negligible growth rate is impacted by changing consumer preferences and government regulations promoting natural sweeteners.

Customer preferences: As health awareness in ASEAN continues to rise, consumers are increasingly opting for natural and healthier alternatives in their food choices, leading to a growing demand for sugar substitutes in the Sweeteners Market of the Spreads & Sweeteners Market. This shift is largely driven by a growing preference for clean label products and a desire to reduce sugar consumption, influenced by changing dietary habits and rising obesity rates in the region.

Trends in the market: In ASEAN, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier and natural alternatives to traditional sweeteners. This trend is being driven by increasing consumer awareness and concerns about sugar intake and its impact on health. As a result, there is a growing demand for plant-based sweeteners such as stevia and monk fruit. In addition, there is a rise in the use of artificial sweeteners, such as sucralose, as a substitute for sugar. These trends are significant as they reflect a larger global trend towards healthier food choices and have implications for food manufacturers and retailers in terms of product formulation and marketing strategies.

Local special circumstances: In the ASEAN region, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is influenced by several unique local factors. For instance, in Indonesia, the market is driven by the government's efforts to promote healthier food options, resulting in a growing demand for natural sweeteners. In Thailand, the market is heavily influenced by the country's tropical climate, with a preference for sweeter flavors and a strong demand for coconut sugar. Additionally, in Malaysia, the market is shaped by the country's diverse cultural influences, leading to a variety of sweeteners being used in traditional dishes. These local factors have a significant impact on the dynamics of the Sweeteners Market within the ASEAN region.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in ASEAN is strongly influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. As the region continues to experience steady economic growth and rising disposable incomes, consumers are increasingly demanding healthier and more convenient food options, including low calorie and natural sweeteners. Government initiatives promoting healthy eating and stricter regulations on sugar consumption are also driving the market for alternative sweeteners. Furthermore, the growing prevalence of lifestyle diseases, such as diabetes and obesity, is expected to further boost the demand for low calorie sweeteners in the region. With increasing health consciousness and favorable economic conditions, the Spreads & Sweeteners Market in ASEAN is projected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.