Baby Food - ASEAN | Statista Market Forecast

Revenue in the Baby Food market amounts to US$10.02bn in 2024. The market is expected to grow annually by 5.72% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$14.49 are generated in 2024.
In the Baby Food market, volume is expected to amount to 631.50m kg by 2029. The Baby Food market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.7kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in ASEAN is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing demand for organic and natural products, and rising health concerns. The sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others also play a role in shaping the overall market. However, the slower growth rate may be due to challenges in distribution and supply chain management, as well as strict regulations and quality standards in the region.

Customer preferences: As the demand for convenient and healthy food options rises, an increasing number of consumers are turning towards organic and all-natural baby food products. This shift is driven by concerns over the use of preservatives and additives in traditional baby food, as well as a growing awareness of the benefits of organic ingredients. Additionally, with the rise of social media and influencer culture, many parents are seeking out trendy and visually appealing baby food options to showcase on their platforms, further driving the demand for premium and organic baby food products.

Trends in the market: In the ASEAN region, the Baby Food Market within The Food market is experiencing a rise in demand for organic and natural baby food products. This trend is driven by the increasing awareness among parents about the health benefits of organic and natural ingredients for their babies. In addition, there is a growing trend of using online platforms for purchasing baby food, as well as for accessing information and reviews about different brands. These trends are significant as they highlight the shifting preferences of consumers towards healthier and more convenient options. For industry stakeholders, this means a need to adapt and innovate in product offerings and marketing strategies to cater to these changing consumer demands.

Local special circumstances: In Indonesia, the Baby Food Market is heavily influenced by the country's large population and changing consumer preferences. With a growing middle class and increasing urbanization, demand for convenient and nutritious baby food products is on the rise. This trend is further accelerated by the government's efforts to promote healthy eating habits and regulate food safety standards. Additionally, the country's diverse cultural and religious practices also play a role in shaping the market, with certain food preferences and restrictions influencing product offerings and marketing strategies.

Underlying macroeconomic factors: The growth of the Baby Food Market within The Food market market is also influenced by macroeconomic factors such as changing consumer trends, government regulations, and economic stability. Countries with a growing middle class and increasing disposable income are experiencing higher demand for premium and organic baby food products. Furthermore, government initiatives promoting breastfeeding and limiting the use of artificial ingredients in baby food have also impacted market growth. Economic stability and favorable fiscal policies have also played a role in creating a conducive market environment for the growth of the baby food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.