Processed & Frozen Fruits - ASEAN

  • ASEAN
  • Revenue in the Processed & Frozen Fruits market amounts to US$2.68bn in 2024. The market is expected to grow annually by 6.66% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$10,080m in 2024).
  • In relation to total population figures, per person revenues of US$3.84 are generated in 2024.
  • In the Processed & Frozen Fruits market, volume is expected to amount to 0.80bn kg by 2029. The Processed & Frozen Fruits market is expected to show a volume growth of 4.4% in 2025.
  • The average volume per person in the Processed & Frozen Fruits market is expected to amount to 1.0kg in 2024.

Key regions: Philippines, Canada, India, China, United States

 
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Analyst Opinion

The Processed & Frozen Fruits Market in the ASEAN region is experiencing minimal growth, influenced by factors such as changing consumer preferences and increasing competition. However, the market remains lucrative due to the convenience and health benefits offered by these products.

Customer preferences:
As consumers prioritize convenience and healthy eating, the Processed & Frozen Fruits Market has seen a rise in demand for plant-based and organic options. This trend is driven by the growing awareness of health and environmental concerns, as well as the influence of Western dietary preferences. Additionally, the rise of e-commerce and online grocery shopping has further fueled the demand for convenient, ready-to-eat frozen fruits.

Trends in the market:
In the ASEAN region, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand for healthy and convenient food options. This trend is driven by busy lifestyles and a growing awareness of the health benefits of fruits and nuts. As a result, companies are investing in technology and innovation to develop new and improved frozen and processed fruit products. This trend is expected to continue, with consumers seeking more variety, convenience, and health-conscious options. Industry stakeholders should capitalize on this trend by investing in research and development to stay ahead of the competition and meet evolving consumer preferences.

Local special circumstances:
In the ASEAN region, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the diverse cultural and geographical factors. In Thailand, the market is driven by the popularity of traditional street food culture, leading to a high demand for frozen fruits for use in dishes. In Indonesia, the market is largely driven by the tropical climate and abundance of fresh fruits, leading to a focus on processed and frozen fruits for export purposes. Additionally, varying regulations on food imports and exports within the ASEAN countries also affect the dynamics of the market.

Underlying macroeconomic factors:
The Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is greatly impacted by macroeconomic factors in the ASEAN region. The economic health of countries in this region greatly influences the demand for processed and frozen fruits, with strong GDP growth and increased disposable income leading to higher consumption. Additionally, favorable fiscal policies and government support for the agriculture sector play a significant role in boosting production and exports of these products. Furthermore, global economic trends such as increasing demand for convenience foods and the rise of health-conscious consumers are driving the growth of the processed and frozen fruits market in ASEAN.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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