Ready-to-Eat Meals - ASEAN

ASEAN

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$24.73bn in 2024. The market is expected to grow annually by 6.13% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$35.77 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 5.49bn kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 6.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals market in the Convenience Food market of the ASEAN region has seen minimal growth due to factors such as changing consumer preferences, increasing competition, and challenges in supply chain management. Despite this, the market is expected to grow steadily in the coming years, driven by convenience and busy lifestyles of consumers.

Customer preferences: As urbanization and busy lifestyles continue to shape consumer behavior in ASEAN, there is a growing demand for convenient and healthy food options. This has led to a rise in demand for ready-to-eat meals, driven by the need for quick and easy meal solutions. Additionally, the increasing influence of Western food culture has also fueled the popularity of convenience foods in the region. This trend is further supported by the growing number of single-person households and the rising purchasing power of the millennial demographic.

Trends in the market: In ASEAN, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand for healthier and more sustainable options. This trend is driven by increasing health consciousness among consumers and a growing awareness of the environmental impact of food production. As a result, there is a rise in the availability of plant-based and organic ready-to-eat meals in the region. Additionally, there is a growing demand for convenience and time-saving solutions, leading to the development of innovative and on-the-go meal options. These trends are expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into the evolving market and cater to the changing consumer preferences.

Local special circumstances: In ASEAN, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is growing rapidly due to the region's fast-paced lifestyle and increasing urbanization. Singapore, for example, has a high demand for convenient and ready-to-eat meals due to its busy workforce. In Indonesia, the market is driven by the country's large population and their preference for quick and easy meals. In Malaysia, the market is influenced by the diverse cultural backgrounds of its population, leading to a variety of ready-to-eat meal options catering to different dietary preferences. These unique local factors play a significant role in shaping the market dynamics of the Ready-to-Eat Meals Market in ASEAN.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is greatly impacted by various macroeconomic factors. These include global economic trends, national economic health, and fiscal policies. In countries with strong economic growth and stable fiscal policies, the market for ready-to-eat meals is likely to experience robust growth. Additionally, the rising disposable income of consumers in these countries is also expected to drive the demand for convenience food products. On the other hand, countries with economic instability and high inflation rates may experience a slower growth rate in the market due to reduced purchasing power and consumer confidence. Moreover, government initiatives and policies supporting the growth of the food industry can also have a significant impact on the performance of the Ready-to-Eat Meals Market. Overall, the macroeconomic factors play a crucial role in shaping the growth and development of the market in ASEAN.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.