Breakfast Cereals - ASEAN

ASEAN

Highlights

Revenue in the Breakfast Cereals market amounts to US$2.78bn in 2024. The market is expected to grow annually by 6.59% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$4.02 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 754.10m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in the ASEAN region has been growing at a minimal rate due to various factors such as consumer preferences shifting towards healthier breakfast options, rising competition from alternative breakfast products, and changing dietary habits. Despite the slow growth, the market is still driven by the convenience and variety offered by breakfast cereals.

Customer preferences: Consumers in ASEAN are becoming more health-conscious, leading to a growing demand for healthier breakfast cereal options. This trend is driven by a desire for convenience and nutrition as busy lifestyles and urbanization continue to shape consumer habits. As a result, there is a rise in the popularity of organic and natural breakfast cereals, as well as gluten-free options. This shift towards healthier breakfast choices is also influenced by the increasing awareness of food allergies and intolerances.

Trends in the market: In the ASEAN region, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a growing demand for healthier and more convenient breakfast options. This is driving the trend of incorporating functional ingredients, such as whole grains and superfoods, into breakfast cereals. Additionally, there is a rising interest in plant-based and organic breakfast cereals, as consumers become more health-conscious. These trends are expected to continue, as consumers prioritize convenience and health in their breakfast choices, presenting opportunities for industry players to innovate and cater to evolving consumer preferences.

Local special circumstances: In the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market, the ASEAN region is experiencing a surge in demand for healthy and functional breakfast options. This can be attributed to the growing health consciousness among consumers, coupled with the rise of urbanization and hectic lifestyles. Moreover, the local taste preferences and dietary habits of different ASEAN countries also play a significant role in shaping the market. For instance, in Malaysia, there is a strong demand for halal-certified breakfast cereals, while in Thailand, there is a preference for traditional rice-based breakfast options. Additionally, the increasing regulatory focus on food safety and labeling standards in the region is also influencing consumer purchasing decisions.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending trends, inflation rates, and economic growth rates. In countries with strong economic growth and low inflation, consumer confidence increases, leading to higher demand for breakfast cereals. Furthermore, government initiatives to promote healthy eating habits and increasing health consciousness among consumers are driving the demand for nutritious breakfast cereals. On the other hand, economic slowdowns and high inflation rates can adversely affect consumer spending, leading to a decline in the demand for breakfast cereals.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.