Bread & Cereal Products - ASEAN | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$140.70bn in 2024. The market is expected to grow annually by 5.90% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$203.50 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 107.30bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 135.6kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread and Cereal Products market in ASEAN is experiencing minimal growth, influenced by factors such as the increasing adoption of healthier food options, rising health consciousness among consumers, and the convenience of online shopping. This trend is expected to continue as consumers prioritize health and wellness in their food choices.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for gluten-free and organic bread and cereal products in the ASEAN region. This trend is fueled by a rising awareness of the benefits of a healthy diet and the increasing prevalence of gluten intolerance and other dietary restrictions. Additionally, the growing influence of Western diets and the rising disposable incomes of consumers have also contributed to the surge in demand for premium, health-focused bread and cereal options.

Trends in the market: In ASEAN, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, driven by increasing health consciousness among consumers. This has led to a rise in demand for gluten-free, organic, and plant-based bread and cereal products. Additionally, there is a growing trend of incorporating traditional grains and superfoods into these products, catering to the rising demand for functional foods. This trend is expected to continue, as consumers prioritize health and wellness, presenting opportunities for industry stakeholders to innovate and diversify their product offerings.

Local special circumstances: In Indonesia, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's diverse cultural tastes and preferences. While rice remains a staple food, the market for bread and cereal products has seen growth with the increasing urbanization and Western influence. The popularity of local grains like cassava and sweet potato also shapes the market. Additionally, government initiatives to promote a healthy breakfast culture have boosted the demand for nutritious cereal products, particularly among the younger generation.

Underlying macroeconomic factors: The growth of the Bread & Cereal Products Market within The Food market is also influenced by macroeconomic factors such as changing consumer preferences, economic stability, and government regulations. Countries with stable economies and favorable regulations for food production and distribution are experiencing higher market growth compared to regions with economic instability and strict food regulations. Additionally, the increasing demand for healthy and convenient food options, coupled with the rise in disposable income, is driving the growth of the Bread & Cereal Products Market in ASEAN.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.