Spices & Culinary Herbs - ASEAN | Statista Market Forecast

Revenue in the Salt & Other Spices market amounts to US$2.64bn in 2024. The market is expected to grow annually by 6.05% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$11bn in 2024).
In relation to total population figures, per person revenues of US$3.82 are generated in 2024.
In the Salt & Other Spices market, volume is expected to amount to 141.80m kg by 2029. The Salt & Other Spices market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Salt & Other Spices market is expected to amount to 0.2kg in 2024.

Definition:

The Spices and Culinary Herbs market covers salt, dried seeds, fruits, etc. that are added to food to modify the taste, scent, and color. Examples of culinary herbs include pepper, chilis, curry, parsley, rosemary, and thyme.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salt, flavor salt
Spices (e.g. black pepper, paprika, cumin, coriander, cinnamon)
Culinary herbs (e.g. basil, parsley, rosemary, oregano

Seasonings
Out-of-home consumption

The Spices & Culinary Herbs Market in ASEAN is experiencing minimal growth, influenced by factors such as the region's traditional food culture and limited awareness of the benefits of using spices and herbs. Despite this, the market is expected to grow due to increasing demand for authentic and flavorful dishes in the food industry.

Customer preferences: As consumers become more health-conscious, there is a growing demand for natural and organic spices and herbs in the Sauces & Spices Market within The Food market. This trend is driven by a desire for clean labels and transparent sourcing practices. Additionally, with the rise of social media and food blogs, there is an increased interest in global flavors and authentic culinary experiences, leading to a wider variety of spices and herbs being used in cooking at home. This trend is further fueled by the growing popularity of international cuisines and travel, allowing consumers to try new and exotic flavors.

Trends in the market: In ASEAN, there is a growing demand for natural and organic spices and culinary herbs, as consumers become more health-conscious and seek clean label products. This trend is expected to continue as consumers prioritize healthier, more sustainable food options. This shift towards natural and organic ingredients has significant implications for industry stakeholders, as they must adapt and innovate to meet this demand. Furthermore, the increasing popularity of Asian cuisine globally is driving the growth of the Spices & Culinary Herbs Market, providing opportunities for industry players to expand their market reach and offerings.

Local special circumstances: In Southeast Asia, the Spices & Culinary Herbs Market within the Sauces & Spices Market is heavily influenced by the region's diverse culinary traditions and preferences. For example, in Thailand, the use of fresh herbs and spices is integral to their cuisine, while in Singapore, there is a strong demand for convenience and ready-to-use spice blends. Additionally, ASEAN countries have varying regulations on food safety and labeling, which can impact the market dynamics of the Spices & Culinary Herbs Market. These factors highlight the unique and localized nature of the market in this region.

Underlying macroeconomic factors: The Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is strongly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economic conditions and favorable fiscal policies are experiencing higher growth in the market compared to countries with economic instability and unfavorable fiscal policies. Moreover, increasing demand for healthier and more diverse food options, along with the growing popularity of international cuisines, are also key drivers of the market. This trend is expected to continue as consumer preferences shift towards healthier and more flavorful food choices. Additionally, the rising disposable income and changing lifestyles in developing countries are also expected to boost the demand for spices and culinary herbs in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.