Baby Cereals & Other Dried Baby Food - ASEAN

ASEAN

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$684.20m in 2024. The market is expected to grow annually by 10.68% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.99 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 91.11m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 8.0% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in ASEAN is experiencing minimal growth, influenced by factors such as the increasing adoption of online shopping and the rising health consciousness among parents. Convenience and accessibility of online baby food services are also contributing to the market's slow growth rate.

Customer preferences: As parents become more health-conscious, there is a growing demand for organic and natural ingredients in baby food. This trend is particularly prevalent in the ASEAN region, where consumers are increasingly opting for locally produced and traditional ingredients. Additionally, with the rise of working parents, there is a demand for convenient and on-the-go options, leading to the popularity of dried baby food products.

Trends in the market: In ASEAN, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by increasing awareness among parents about the importance of providing their babies with healthy and nutritious food. As a result, manufacturers are focusing on developing and launching new organic and natural baby food products. This trend is expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into the growing demand and expand their product portfolios. Additionally, there is a growing preference for online shopping and home delivery services for baby food products, which is further fueling the growth of the market. This trend is expected to have a significant impact on distribution channels and is likely to drive the growth of online retailers and e-commerce platforms in the region.

Local special circumstances: In ASEAN, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by the region's diverse cultural preferences and dietary habits. For example, in Malaysia, traditional rice-based porridge is a popular first food for babies, while in Indonesia, mashed bananas are a common choice. Additionally, varying regulatory standards and import regulations across ASEAN countries can impact the availability and pricing of baby food products. These unique local factors play a significant role in shaping the demand and supply dynamics of the Baby Cereals & Other Dried Baby Food Market in ASEAN.

Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is largely influenced by macroeconomic factors such as consumer spending patterns, population demographics, and government policies. Countries with stable economic conditions and a growing middle-class population are experiencing higher demand for baby cereals and other dried baby food products. Moreover, increasing disposable income and changing lifestyles have resulted in a shift towards convenient and healthy food choices, driving the growth of the market. Government initiatives to promote healthy eating habits and improve infant nutrition are also supporting market expansion. Additionally, rising urbanization and the increasing number of working mothers have led to a higher demand for ready-to-eat baby food products, further fueling market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.