Skip to main content
  1. Market Insights
  2. Consumer
  3. Food
  4. Fish & Seafood

Processed Fish & Seafood - ASEAN

ASEAN
  • Revenue in the Processed Fish & Seafood market amounts to US$18.95bn in 2024. The market is expected to grow annually by 6.61% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$32bn in 2024).
  • In relation to total population figures, per person revenues of US$27.41 are generated in 2024.
  • In the Processed Fish & Seafood market, volume is expected to amount to 2.38bn kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 4.6% in 2025.0.
  • The average volume per person in the Processed Fish & Seafood market is expected to amount to 2.9kg in 2024.

Definition:

The Processed Fish & Seafood market covers all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Canned, dried and smoked fish
  • Processed seafood
  • Surimi-based products
  • Fish sticks, Fish nuggets

Out-Of-Scope

  • Fresh and frozen fish
  • Fresh and frozen seafood
  • Ready-to-eat meals
  • Caviar and prepared and preserved shark fins
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Processed Fish & Seafood market in ASEAN is seeing minimal growth due to factors such as increasing competition, changing consumer preferences, and fluctuating raw material prices. Despite this, the market is expected to see steady growth in the coming years, driven by rising demand for convenient and healthy food options in the region. The sub-markets of Canned, Dried & Smoked Fish and Fish Fingers & Portions are also contributing to this growth, with their unique offerings catering to different consumer needs. However, challenges such as sustainability concerns and trade regulations may impact the market's growth rate.

Customer preferences:
The growing demand for healthy and convenient food options has led to the rise of plant-based and meat alternative products in the ASEAN region. This trend is driven by a shift towards healthier and more sustainable diets, as well as an increasing awareness of the environmental impact of traditional meat production. As a result, the Processed Fish & Seafood Market within The Food market is also seeing a rise in demand for plant-based seafood substitutes, catering to the growing demand for alternative protein sources among consumers.

Trends in the market:
In ASEAN, there is a growing demand for processed fish and seafood products, driven by rising disposable incomes and changing consumer preferences for convenient and ready-to-eat meals. This trend is expected to continue due to the region's increasing urbanization and busy lifestyles. As a result, industry players are investing in advanced processing technologies to meet this demand and improve the quality and shelf life of their products. Additionally, there is a shift towards sustainable and traceable seafood products, as consumers become more environmentally conscious. This presents opportunities for companies to differentiate themselves and gain a competitive edge. However, there are also challenges in terms of supply chain disruptions and food safety concerns, which industry stakeholders need to address to maintain consumer trust and sustain growth in the processed fish and seafood market.

Local special circumstances:
In ASEAN, the Processed Fish & Seafood Market within The Food market is heavily influenced by the region's diverse aquatic resources and rich fishing heritage. The market is also shaped by the varying cultural preferences for different types of processed fish and seafood, as well as regulatory policies on fishing and aquaculture. For instance, countries like Thailand and Vietnam have a long history of fish sauce production, while Indonesia is known for its traditional shrimp paste. Additionally, the region's growing demand for sustainable and responsibly sourced seafood has led to the rise of certification programs and eco-labeling initiatives.

Underlying macroeconomic factors:
The Processed Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. In ASEAN, countries with strong economic growth and stable fiscal policies are experiencing faster market growth compared to regions with economic challenges and fiscal instability. Additionally, the increasing demand for healthy and convenient food options, along with the rising disposable income, is driving the demand for processed fish and seafood products in this region. Moreover, the growing focus on sustainable and environmentally friendly practices in the fishing and seafood industry is also impacting the market performance positively.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Contact

Get in touch with us. We are happy to help.