Baby Milk & Infant Formula - APAC

APAC

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$29.22bn in 2024. The market is expected to grow annually by 6.35% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$6.82 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 1.27bn kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The APAC baby milk and infant formula market is seeing minimal growth, influenced by factors such as increasing health consciousness among parents and the convenience of online purchasing. This trend is expected to continue due to the rising demand for premium and organic products.

Customer preferences: The APAC region has seen a rise in demand for organic and natural baby milk and infant formula, driven by consumers' growing concern for the health and well-being of their children. This trend is fueled by a preference for clean and transparent labeling, as well as a desire for products free from artificial ingredients. As more parents become health-conscious and environmentally aware, the demand for sustainable and ethically-sourced baby food products is also on the rise. This shift towards natural and organic options is indicative of a larger trend of consumers seeking healthier and more sustainable choices across all food categories.

Trends in the market: In the APAC region, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a rise in demand for organic and natural baby food products. This trend is driven by increasing consumer awareness about the benefits of natural ingredients and concerns about the potential health risks of conventional baby food. Additionally, there is a growing preference for locally sourced and sustainable products, prompting companies to adopt sustainable sourcing practices and introduce new organic product lines. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovative product offerings to meet consumer demands.

Local special circumstances: In China, the Baby Milk & Infant Formula Market of the Baby Food Market is heavily influenced by the one-child policy and the cultural emphasis on providing the best nutrition for children. This has led to a high demand for premium and imported brands in the market. In Indonesia, the market is driven by the increasing number of working mothers and the government's efforts to promote breastfeeding, resulting in a rise in demand for formula milk products. Additionally, cultural beliefs and superstitions surrounding infant health also play a role in shaping consumer preferences in the market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market within The Food market in APAC is largely influenced by macroeconomic factors such as population growth, rising disposable incomes, and changing dietary preferences. The region's economic growth and increasing urbanization have led to a higher demand for convenience and packaged food products, driving the growth of the baby food market. Government initiatives promoting breastfeeding and regulating the quality and safety of baby milk and infant formula also play a significant role in shaping the market in APAC. Furthermore, the increasing awareness about the importance of proper nutrition for infants and the rising trend of working mothers in the region are expected to further drive the demand for baby milk and infant formula in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.