The Soccer Ticket Sales market in EU-27 nan is experiencing slow growth due to the ongoing pandemic and uncertainty surrounding the return of sporting events. Factors such as reduced consumer spending and limited seating capacity at games are impacting this markets growth rate. However, digitization and online ticket sales may offer some convenience for buyers.
Customer preferences: Consumer preferences in the EU-27 Soccer Ticket Sales Market are shifting towards a more convenient and contactless ticket buying experience. With the increasing adoption of mobile ticketing and e-wallets, consumers are opting for paperless tickets that can be easily accessed and scanned at the stadium. This trend is further amplified by the COVID-19 pandemic, as consumers prioritize safety measures and avoid physical contact in crowded spaces. This shift towards digital ticket sales is also driven by the ease of accessibility and flexibility it offers, catering to the busy and diverse lifestyles of today’s consumers.
Trends in the market: In the EU-27, the Soccer Ticket Sales Market of the Soccer Market within the Sports Market is experiencing a shift towards online ticket sales. This trend is driven by the increasing use of digital platforms and mobile devices for purchasing tickets, as well as the convenience and cost-effectiveness of these methods. Additionally, there is a growing trend in offering bundled ticket packages that include access to multiple games and exclusive experiences. This trend is likely to continue, with potential implications for stakeholders such as clubs, leagues, and ticketing companies who may need to adapt their strategies to stay competitive in this rapidly evolving market.
Local special circumstances: In Germany, the Soccer Ticket Sales Market benefits from a strong fan culture and highly organized fan clubs, leading to consistently high attendance and ticket sales. In contrast, in Italy, a deeply ingrained love for the sport and the tradition of passionate support for local teams drives ticket sales. In France, government regulations play a significant role, with strict laws limiting the use of online ticket reselling and promoting the purchase of tickets through official channels. These unique local factors create distinct dynamics within the Soccer Ticket Sales Market within the Sports Market.
Underlying macroeconomic factors: The Soccer Ticket Sales Market of the Soccer Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending power, employment rates, economic growth, and government policies. Countries with strong economic growth and higher disposable income tend to have higher ticket sales as more people are able to afford attending soccer matches. Similarly, countries with favorable government policies such as tax breaks for sports events and investments in sports infrastructure also see a boost in ticket sales. On the other hand, economic downturns and restrictive government policies can negatively impact ticket sales. Additionally, demographic factors such as population size, age distribution, and cultural preferences can also influence the demand for soccer tickets in a given country.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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