The Basketball market in the EU-27 region has seen minimal growth in recent years, due to a number of factors including declining ticket sales and limited consumer spending on merchandise. However, the increasing popularity of digital media and online streaming services has provided some opportunities for growth. Overall, the market is facing challenges but is adapting to the changing trends in the sports industry.
Customer preferences: Sports fans in the EU-27 are increasingly gravitating towards virtual viewing alternatives, driven by the convenience and flexibility they offer. Moreover, the rise of interactive streaming platforms allows for a more personalized and social experience, catering to the growing demand for immersive and interactive entertainment. This trend is further accelerated by the younger demographic, who are more likely to consume sports content through digital channels rather than traditional television.
Trends in the market: In the EU-27, the Basketball Market within the Sports Market is experiencing a surge in popularity, with the rise of digital platforms and streaming services. This trend is driven by the increasing number of viewers consuming sports content online, as well as the growing demand for personalized and interactive experiences. This has significant implications for industry stakeholders, as they need to adapt to the digital landscape and offer unique and engaging online experiences to retain and attract viewers. Furthermore, the shift towards digital also presents opportunities for partnerships between sports leagues, streaming platforms, and technology companies, to enhance the overall fan experience.
Local special circumstances: In Poland, basketball has a long-standing tradition and is deeply ingrained in the national culture. As a result, the market is highly competitive, with multiple professional teams and a passionate fan base. Additionally, the countrys geographic location as a gateway to Eastern Europe and its strong ties to the United States have led to a significant influx of American players and coaches, bringing a unique blend of styles to the market. This cross-cultural exchange has created a dynamic and diverse basketball scene in the country, attracting global brands and investments. Government support and initiatives to promote sports and healthy lifestyles have also contributed to the growth of the basketball market in Poland.
Underlying macroeconomic factors: The performance of the EU-27 and Basketball Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending power, economic growth and inflation rates. A strong national economy, coupled with stable fiscal policies and a healthy labor market, can drive consumer confidence and increase disposable income, which in turn can boost overall market demand and consumer spending on basketball-related products and services. Additionally, global economic trends such as trade policies and exchange rates can also affect the import and export of basketball products, impacting the competitiveness of EU-27 countries in the global market. Overall, a positive macroeconomic landscape, supported by favorable policies and government investments, can create a conducive business environment for the growth and development of the Basketball Market within the Sports Market in the EU-27 countries.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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