The American Football Ticket Sales Market in the EU-27 nan is experiencing slow growth due to external factors like economic downturn and limited fan attendance. However, the market is expected to pick up due to growing interest in the sport, increased digitalization, and availability of online ticket purchasing options.
Customer preferences: As the American football market continues to gain popularity globally, there has been a notable shift in consumer preferences towards more immersive and interactive experiences. This has resulted in an increase in demand for season tickets and premium packages, as fans seek the best seats and exclusive access to behind-the-scenes content. Another emerging trend is the rise of mobile ticketing, with fans opting for digital tickets over physical ones for convenience and contactless transactions. Furthermore, the growing focus on fan engagement and experience has led to the development of stadium technology, such as augmented reality and interactive displays, to enhance the game day experience for fans.
Trends in the market: In both the EU-27 and American Football markets, there is a growing trend towards online ticket sales. This shift is driven by advancements in technology and the increasing popularity of online shopping. As a result, many stakeholders in the industry, such as ticketing companies and sports teams, are investing in digital platforms to provide a seamless and convenient ticket purchasing experience. This trend is expected to continue, with online sales projected to surpass traditional ticket sales in the near future. This has significant implications for industry stakeholders, such as increased revenue and data collection opportunities. However, it also poses challenges for traditional ticketing methods and could lead to a change in consumer behavior as they become more accustomed to the convenience of online purchasing.
Local special circumstances: In the EU-27 American Football market, ticket sales are heavily influenced by the strong cultural ties to the sport. American Football is seen as a unique and exciting form of entertainment, drawing large crowds and generating high demand for tickets. Additionally, there are specific regulations in place, such as strict stadium capacity limits and fan safety protocols, that contribute to the ticket sales dynamics. In contrast, the American Football market in the US is heavily driven by the popularity of college and professional teams, with fan loyalty and the tradition of tailgating being key factors in ticket sales. Furthermore, the regulatory landscape in the US allows for a higher frequency of games, leading to a higher volume of ticket sales compared to the EU-27 market.
Underlying macroeconomic factors: The American Football Ticket Sales Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending power, disposable income, and overall economic stability. Global economic trends, such as fluctuations in exchange rates and trade policies, can significantly impact ticket sales in both the EU-27 and American markets. Similarly, national economic health and fiscal policies can play a critical role in determining the affordability of tickets and the overall demand for American football games. Other relevant financial indicators, such as unemployment rates and consumer confidence, can also impact the markets performance in both regions. Additionally, the popularity of American football has been steadily increasing in Europe in recent years, which has further boosted ticket sales in the EU-27 market.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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