The Soccer Market in EU-27 has been seeing small but steady growth, affected by factors such as the increased adoption of digital technologies in soccer media, rising awareness of health in relation to sports, and the convenience of purchasing soccer merchandise and tickets online. However, this market growth is currently negligible and influenced by various factors including the current global economic climate, saturation of the market, and competition from other popular sports within the region.
Customer preferences: With increased attention on health and wellness, the Soccer Market within the Sports Market in EU-27 has seen a rise in fans seeking eco-friendly and sustainable merchandise, including apparel and equipment made from recycled materials. Additionally, there has been a growing demand for athleisure wear that combines fashion and function, catering to a more diverse consumer base with varying lifestyles and interests. These trends reflect a greater emphasis on social and environmental responsibility among consumers in this markets target demographics.
Trends in the market: In the EU-27, the Soccer Market is experiencing a rise in online sports betting, with more fans embracing the convenience of placing bets through mobile apps. This trend is driven by the increasing availability of online gambling platforms and the growing prevalence of smartphones. In addition, there is a rising interest in fantasy sports, where fans can create their own teams and compete against other players. This trend is expected to continue due to the growing popularity of online sports betting and the emergence of new technologies that enhance the user experience. The implications for industry stakeholders are the potential for increased revenue and customer engagement, but also greater scrutiny and regulatory challenges.
Local special circumstances: In EU-27, the Soccer Market is highly influenced by the regions strong football culture, with many countries having their own popular leagues and teams. Additionally, strict regulations on player transfers and financial fair play have shaped the market. In contrast, the US Sports market has a more franchise-based model, with a focus on parity and revenue sharing. This has created a unique competitive landscape, with a strong emphasis on marketing and fan engagement. In countries like Brazil and Argentina, where football is deeply ingrained in the culture, there is a strong demand for both local and international matches, leading to a thriving market for ticket sales, merchandise, and media rights. Furthermore, the presence of powerhouse clubs and intense rivalries drives the markets popularity and growth.
Underlying macroeconomic factors: The success of the Soccer Market within the Sports Market in the EU-27 is heavily dependent on macroeconomic factors such as national economic health and global trends in the sports industry. Countries with stable economies and high consumer confidence are likely to see increased spending on sports, leading to a growing demand for soccer products and services. Additionally, fiscal policies can have a significant impact on the market, with tax incentives and subsidies providing opportunities for companies to invest in the development of the soccer market. Economic factors such as income levels and disposable income also play a crucial role, as affluent consumers are more likely to engage in leisure activities such as playing and watching soccer. Overall, a supportive macroeconomic environment can drive the growth of the Soccer Market within the Sports Market in the EU-27, while unfavorable economic conditions may hinder its progress.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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