The Online Gambling market in EU-27 is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.
Customer preferences: Customers in the EU-27 are increasingly turning to online gambling platforms for their entertainment and leisure needs. The convenience and accessibility offered by online gambling platforms have made them a popular choice among consumers. Additionally, the wide variety of games and betting options available online cater to the diverse preferences of customers in the region. Customers are also attracted to the immersive and interactive experiences provided by online gambling platforms, which enhance their overall gaming experience.
Trends in the market: One of the key trends in the Online Gambling market in the EU-27 is the increasing adoption of mobile gambling. With the proliferation of smartphones and the availability of high-speed internet, customers are now able to access online gambling platforms anytime and anywhere. This has led to a significant increase in mobile gambling activities, with customers enjoying the convenience of placing bets and playing games on their mobile devices. Another trend in the market is the growing popularity of live dealer games. These games provide customers with a more authentic and interactive gambling experience, as they can interact with real dealers in real-time. The live streaming technology used in these games allows customers to participate in the action and make informed decisions based on the dealer's actions and reactions.
Local special circumstances: The Online Gambling market in EU-27 is also influenced by local regulations and policies. Each country within the EU-27 has its own set of rules and regulations governing online gambling, which creates a complex regulatory landscape for operators. Some countries have more liberal regulations, allowing for a thriving online gambling market, while others have stricter regulations that limit the growth of the market. Additionally, some countries impose taxes on online gambling activities, which can impact the profitability of operators.
Underlying macroeconomic factors: The growth of the Online Gambling market in the EU-27 is also influenced by underlying macroeconomic factors. Economic stability and disposable income play a significant role in determining the demand for online gambling services. In countries with a strong economy and high disposable income, customers are more likely to engage in online gambling activities. Conversely, in countries with economic instability or lower disposable income, the demand for online gambling may be lower. In conclusion, the Online Gambling market in the EU-27 is growing and developing due to changing customer preferences, emerging trends such as mobile gambling and live dealer games, local special circumstances including regulations and policies, and underlying macroeconomic factors. The convenience, accessibility, and variety offered by online gambling platforms make them an attractive choice for customers in the region. However, operators must navigate the complex regulatory landscape and adapt to local market conditions to succeed in this competitive industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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