The American Football Merchandise Market within the Sports Market in EU-27 has been experiencing minimal growth, impacted by factors such as low consumer interest and saturation of the market. Despite the popularity of the sport, the market is experiencing slow growth due to lack of innovation and competition in the industry.
Customer preferences: As the popularity of the American Football Market continues to grow, so does the demand for its merchandise. One notable trend is the increasing use of e-commerce platforms to purchase sports merchandise, with more consumers opting for online shopping due to its convenience and wide product selection. Additionally, the rise of social media has also influenced consumer preferences, with many seeking out unique and personalized merchandise to showcase their team loyalty. This digital shift in the market reflects the evolving consumer behavior and highlights the importance of online presence and marketing strategies for retailers in this industry.
Trends in the market: In the EU-27 and American Football Merchandise Market of the American Football Market within the Sports Market, there is a growing trend towards online shopping for sports merchandise. This trend is particularly significant in light of the ongoing COVID-19 pandemic, as more consumers are turning to e-commerce for their shopping needs. This trend also presents opportunities for industry stakeholders to expand their online presence and cater to the growing demand for sports merchandise. Additionally, the rise of social media and influencer marketing is also shaping the way sports merchandise is marketed and sold, with a focus on engaging and converting younger consumers. This trend is likely to continue in the future, as digital channels become increasingly important in the sports merchandise market.
Local special circumstances:
In the EU-27, the American Football Merchandise Market is mainly driven by the popularity of the sport in countries like Germany, France, and the UK. However, in contrast to the EU market, the American Football Merchandise Market in the US is more influenced by the countrys strong cultural connection to the sport. This is evident in the high demand for team merchandise, as well as the strong presence of football-related businesses and events. Additionally, the regulatory environment in the US is more favorable towards sports commerce, with the ability to easily access licensed team merchandise and attend games. This unique combination of cultural and regulatory factors sets the American Football Merchandise Market in the US apart from other global markets within the Sports Market.
Underlying macroeconomic factors:
The American Football Merchandise Market of the American Football Market within the Sports Market is greatly influenced by macroeconomic factors such as consumer spending, technological advancements, and overall economic health. In countries with strong economic growth and high consumer spending, there is a higher demand for American football merchandise, leading to market expansion. On the other hand, countries facing economic challenges may experience a slowdown in market growth due to decreased consumer spending. Additionally, advancements in online shopping technology and e-commerce platforms have made it easier for consumers to purchase American football merchandise, further driving market growth. Moreover, factors such as trade policies, currency exchange rates, and tariffs also play a role in shaping the market and its performance.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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