The Basketball Media Market in the EU-27 is experiencing slow growth due to factors such as limited fan interest and the ongoing pandemic. Despite this, the market is driven by increasing digital advancements and the convenience of online coverage.
Customer preferences: With the rise of social media and digital platforms, the Basketball Media Market of the Basketball Market within the Sports Market market has seen a shift towards online content consumption by younger demographics. This trend is fueled by a growing desire for immediate and personalized access to basketball content, as well as the integration of fan engagement tools such as live streaming and interactive mobile apps. As a result, traditional broadcast channels are facing competition in capturing the attention of the basketball audience.
Trends in the market: In EU-27, the Basketball Media Market of the Basketball Market within the Sports Market is experiencing a shift towards digital platforms for content consumption. This includes live streaming of games, on-demand content, and social media engagement. As a result, traditional media companies are adapting their strategies to include digital offerings and partnerships with online platforms. This trend is expected to continue, with experts predicting a significant increase in digital consumption of basketball content in the near future. This has implications for industry stakeholders, as they must stay on top of digital trends and adapt their strategies to remain competitive in the market.
Local special circumstances: In Spain, the Basketball Media Market is highly influenced by the countrys strong basketball culture and the popularity of basketball teams and players. This has created a strong demand for basketball-related media content, such as live games, player interviews, and highlights. Additionally, the countrys high internet and smartphone penetration rates have allowed for the growth of digital platforms and social media engagement with the sport. Furthermore, the Spanish market has a strong advertising and sponsorship culture, where brands are actively seeking opportunities to align with the popular sport and its media channels.
Underlying macroeconomic factors: The growth of the Basketball Media Market in EU-27 is heavily influenced by macroeconomic factors such as the overall health of the Sports market, consumer spending on sports media, and the popularity of basketball in the region. As a major contributor to the Sports market, the state of the EU-27 economy plays a significant role in determining the markets performance. In addition, fiscal policies, such as tax incentives for sports media companies, can greatly impact the growth of the market. Furthermore, global economic trends, such as the increasing popularity of digital media consumption, are also important factors to consider in understanding the growth potential of the Basketball Media Market in the EU-27.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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