Esports - EU-27

EU-27

In the EU-20.5%, revenue in the Esports market is projected to reach US$1,084.0m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.02%, resulting in a projected market volume of US$1,452.0m by 2029.
The largest market within this market is Esports market_Betting, which is anticipated to have a market volume of US$704.7m in 2024.
Despite the prominence of the EU-20.5%, most revenue is generated the United States, with a projected market volume of US$1,070.0m in 2024.
In the EU-20.5% Esports market, the number of users is expected to amount to 107.9m users by 2029.
User penetration in the EU-20.5% will be [penetration_currentlayer_yeartoday] in 2024 and is anticipated to reach 25.6% by 2029.
Furthermore, the average revenue per user (ARPU) in the EU-20.5% is expected to amount to US$12.51.
The EU-27 is witnessing a surge in esports viewership, with countries like Germany and France leading in both participation and investment opportunities.

Key regions: China, United States, Asia, Germany, France

Market

Region

Region comparison

Currency

Analyst Opinion

The eSports market in the EU-27 is experiencing steady growth due to increasing adoption of digital technologies, rising popularity among consumers, and the convenience of online services. Factors such as sponsorship, advertising, merchandise, streaming, media rights, publisher fees, and eSports betting contribute to this growth. However, the market's overall growth rate is subdued due to factors such as lack of mainstream recognition and regulations.

Customer preferences: The eSports market in the EU-27 has witnessed a significant increase in consumer engagement, with a growing interest in live streaming and online gaming communities. This trend is driven by a shift towards virtual entertainment and social interaction, particularly among younger demographics. Additionally, the rise of mobile gaming has opened up new opportunities for eSports, catering to the on-the-go lifestyle of consumers. As a result, brands are leveraging these digital platforms to reach and engage with a wider audience, tapping into the growing trend of online gaming and socializing.

Trends in the market: In the EU-27, there is a growing trend of incorporating eSports into traditional sports events, with major tournaments featuring eSports alongside traditional sports. This trend highlights the potential for eSports to become a mainstream form of entertainment and competition. Additionally, there is a rise in online streaming platforms dedicated to eSports, allowing for increased viewership and revenue opportunities. These developments suggest a promising future for the eSports industry in Europe, with potential implications for stakeholders such as game developers, sponsors, and media companies. As eSports continues to gain popularity and recognition, we can expect to see further investment and innovation in this market.

Local special circumstances: In Germany, the eSports market has been rapidly growing due to the country's strong gaming culture and high internet penetration rate. The popularity of eSports events, such as the ESL One tournament, has also attracted major sponsorships from German companies. Additionally, Germany's strict regulations on gambling have allowed eSports betting to thrive, making it a major revenue stream for the industry. Moreover, the country's location in the heart of Europe has made it a hub for international eSports events, further boosting the market's growth.

Underlying macroeconomic factors: The eSports market in the EU-27 is heavily influenced by macroeconomic factors such as technological advancements, consumer spending, and government policies. With the increasing popularity of online gaming and advancements in technology, the market is expected to experience significant growth. Additionally, favorable government policies and investments in digital infrastructure are also contributing to the market's growth. However, economic downturns and fluctuations in consumer spending can have a negative impact on the market. Furthermore, the growing popularity and acceptance of eSports globally are also driving its growth in the EU-27 region. The availability of high-speed internet and the rise of mobile gaming are also key factors influencing the market's performance. Overall, the market is expected to continue its upward trend, driven by favorable macroeconomic conditions and the increasing demand for online gaming.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports market, which comprises revenues from and users of professional competitive gaming content. This includes any professional and semiprofessional gaming competitions within tournaments or leagues that offer a championship title or prize money. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.