Soccer Merchandise - EU-27

EU-27

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$1.52bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.89%, resulting in a projected market volume of US$1.67bn by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$33.92 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 49.2m users by 2029.
User penetration in the Soccer Merchandise market will be at 10.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The popularity of soccer merchandise in the EU-27 nan has been steadily increasing, driven by factors such as the widespread love for soccer, growing fan base and the convenience of online shopping. However, the market growth rate remains stagnant due to the ongoing pandemic limiting sporting events and merchandise sales. As a result, the market is heavily impacted by the decreasing demand for soccer merchandise, resulting in a negligible growth rate.

Customer preferences: There has been a notable increase in the demand for sustainable and eco-friendly soccer merchandise, with consumers becoming more environmentally conscious. This has led to the emergence of sustainable and ethical brand choices in the market, with a focus on reducing waste and promoting fair labor practices. Additionally, there has been a rise in the popularity of personalized and customized merchandise, catering to the individual preferences of consumers. This trend is also influenced by the growing importance of social media in driving consumer purchasing decisions.

Trends in the market: In EU-27, the Soccer Merchandise Market within the Sports Market is experiencing a rise in demand for sustainable and eco-friendly products, as consumers become more conscious of their environmental impact. This trend is being driven by increased government regulations and initiatives promoting sustainable practices, as well as growing consumer awareness and preference for eco-friendly products. Industry stakeholders are responding by incorporating sustainable materials and production processes into their merchandise offerings, which not only benefits the environment but also appeals to socially conscious consumers. This trend is expected to continue and could potentially impact the entire supply chain of the Soccer Market, from manufacturers to retailers. Additionally, there is an increasing focus on digital transformation within the Soccer Market, with the development of e-commerce platforms and the use of virtual reality and augmented reality technologies to enhance the consumer experience. This trend is likely to continue, as it allows for greater convenience and accessibility for consumers, while also providing opportunities for businesses to expand their reach and improve profitability.

Local special circumstances: In EU-27, the Soccer Merchandise Market has seen growth due to the regions deep-rooted passion for football and high levels of disposable income. Additionally, the dominance of top football clubs in the region has created a strong demand for club merchandise amongst fans. Another unique factor is the strict regulations regarding counterfeit products, leading to a thriving market for official merchandise. Moreover, the diverse cultures and national teams within EU-27 also contribute to the popularity of national team merchandise among fans. These local factors have a significant impact on the constant evolution of the Soccer Merchandise Market in EU-27.

Underlying macroeconomic factors: The Soccer Merchandise Market within the Sports Market in EU-27 is highly influenced by macroeconomic factors such as consumer sentiment, disposable income, and overall economic stability. As the regions economy continues to recover from the effects of the global pandemic, consumer spending on sports merchandise is expected to increase. Fiscal policies that prioritize sports and leisure activities also play a crucial role in driving market growth. Furthermore, the growing popularity of soccer in the region, coupled with increased investments in marketing and distribution strategies, are expected to contribute to the markets overall expansion.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.