The Soccer Media Market in the EU-27 nan is experiencing minimal growth due to factors like slow adoption of digital technologies, lack of health awareness among consumers, and limited convenience offered by online services. Despite the sluggish growth, the Soccer Market within the Sports Market holds strong potential for future expansion.
Customer preferences: The rise of social media platforms and digital streaming has resulted in a growing interest in soccer among younger generations. This has led to a shift in media consumption preferences, with a significant increase in online viewership and engagement. Additionally, the diverse demographic makeup of the EU-27 has brought in a wider range of cultural representations and fan bases in the soccer market, further influencing media consumption patterns. The growing use of online platforms and streaming services has also sparked a rise in demand for interactive and personalized content, creating opportunities for niche and independent soccer media outlets to thrive.
Trends in the market: In the EU-27, the Soccer Media Market is experiencing a shift towards digital streaming services as more consumers turn to online platforms for live matches and highlights. This trend is expected to continue, with an emphasis on personalized content delivery and integration of social media. In the Soccer Market, the rise of digital media has led to more targeted advertising and sponsorship opportunities, providing increased revenue potential. These developments are transforming the traditional model of TV broadcasting and print media, leading to new opportunities and challenges for stakeholders in the soccer industry.
Local special circumstances: In Germany, soccer is deeply ingrained in the countrys culture and identity, which fuels the demand for soccer media. The country boasts a large and avid fan base, with an estimated 27 million people regularly attending matches. Moreover, the success of the national team in international tournaments and the dominance of German clubs in European competitions further boosts the popularity of soccer media in the country. Additionally, Germany has a strong online presence and a high internet penetration rate, making it an attractive market for digital soccer media platforms.
Underlying macroeconomic factors: The growth of the Soccer Media Market is significantly impacted by macroeconomic factors such as technological advancements, changing consumer habits, and regulatory support. Technological advancements in the media industry, such as the rise of online streaming and social media platforms, have revolutionized the way fans consume soccer content. This has led to a shift in advertising and revenue models for media companies, as they adapt to the changing landscape. Moreover, the increase in digital media usage and the rise of mobile devices have also caused a shift towards digital advertising, which is expected to continue to grow in the coming years. On the regulatory front, the EUs Digital Single Market initiative aims to eliminate barriers to the free flow of digital services and promote digital innovation and investment, which could positively impact the growth of the Soccer Media Market in EU-27 countries. Additionally, the current trends of cord-cutting and the popularity of over-the-top (OTT) platforms have also influenced the Soccer Media Market, as these platforms offer consumers a more flexible and personalized viewing experience. Overall, technological advancements and regulatory efforts to promote digital innovation are expected to continue driving the growth of the Soccer Media Market in the EU-27, and globally.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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