Digital Music - Brazil

Brazil

Highlights

In Brazil, revenue in the 2023 market is projected to reach US$855.40m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.65%, which will result in a projected market volume of US$1.07bn by 2029.
The largest market in Brazil is Music Streaming, which will have a market volume of US$602.90m in 2024.
In a global context, the highest revenue will be generated the United States, with a total of US$19.08bn in 2024.
Within the 2023 market in Brazil, the number of users is expected to reach 92.9m users by 2029.
User penetration in Brazil will be 37.4% in 2024 and is anticipated to increase to 41.6% by 2029.
The usage share of Spotify in Brazil is estimated to be 40.0% of the 2023 market in 2023.
In 2023, a share of High income of users in Brazil belongs to the High income group.
Brazil's digital music market is experiencing a surge in popularity, driven by the rise of local artists and increased streaming platform penetration.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in Brazil is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Digital Music market in Brazil are shifting towards streaming services and digital downloads. This can be attributed to the increasing availability of high-speed internet connections and the widespread use of smartphones. Consumers are looking for convenient and on-demand access to music, which streaming services provide. Additionally, digital downloads offer the advantage of offline listening, allowing users to enjoy their favorite music even without an internet connection. Trends in the Digital Music market in Brazil include the rise of local music streaming platforms and the increasing popularity of personalized playlists. Local streaming platforms are gaining traction among Brazilian consumers due to their ability to cater to the unique tastes and preferences of the local music scene. These platforms offer a wide range of Brazilian music genres, attracting users who want to explore and support local artists. Personalized playlists are also on the rise, as consumers seek curated music recommendations based on their individual preferences. This trend is fueled by the use of algorithms and artificial intelligence, which analyze user data to create customized playlists. Local special circumstances in Brazil contribute to the growth of the Digital Music market. Brazil has a rich and diverse music culture, with a wide range of genres and artists. This cultural richness creates a strong demand for music consumption, both domestically and internationally. Additionally, Brazil has a large population of young people who are avid music consumers. This demographic, combined with the increasing affordability of smartphones and internet access, creates a favorable environment for the growth of the Digital Music market. Underlying macroeconomic factors also play a role in the development of the Digital Music market in Brazil. The country has experienced economic growth in recent years, leading to an increase in disposable income among consumers. This allows more people to afford digital music services and devices, driving market growth. Furthermore, the ongoing digital transformation in Brazil, including the expansion of internet infrastructure and the adoption of digital technologies, creates opportunities for the Digital Music market to thrive. In conclusion, the Digital Music market in Brazil is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Streaming services and digital downloads are becoming increasingly popular among consumers, while local music platforms and personalized playlists are emerging trends. The rich music culture and young population in Brazil, combined with economic growth and digital transformation, create a favorable environment for the Digital Music market to flourish.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.