Games Live Streaming - Brazil

Brazil

Highlights

In Brazil, revenue in the Games Live Streaming market market is projected to reach US$205.30m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 4.63%, resulting in a projected market volume of US$257.50m by 2029.
In Brazil, the number of users in the Games Live Streaming market market is expected to amount to 59.9m users by 2029.
User penetration in Brazil will be 21.4% in 2024 and is expected to hit 26.8% by 2029.
In global comparison, most revenue in the Games Live Streaming market market will be generated China, with US$2.58bn in 2024.
The average revenue per user (ARPU) in the Games Live Streaming market market in Brazil is projected to amount to US$4.40 in 2024.
In Brazil, the Games Live Streaming market is experiencing a surge in popularity, driven by an increasingly engaged youth demographic and innovative content strategies.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Games Live Streaming market in Brazil has experienced significant growth in recent years, driven by the increasing popularity of video games and the widespread availability of high-speed internet connections.

Customer preferences: Brazil has a large and passionate gaming community, with gamers of all ages and backgrounds. Many Brazilians are avid consumers of gaming content, and live streaming has become an increasingly popular way for them to engage with their favorite games and gamers.

Trends in the market: One of the key trends in the Games Live Streaming market in Brazil is the rise of local influencers and content creators. Brazilian gamers are drawn to streamers who speak their language and understand their culture. This has led to the emergence of a vibrant and diverse live streaming community in Brazil, with streamers catering to a wide range of gaming preferences and interests. Another trend in the market is the increasing professionalization of live streaming. As the industry has grown, many streamers in Brazil have turned their passion into a full-time career. They invest in high-quality equipment, create professional-looking streams, and work with sponsors and advertisers to monetize their content. This has created opportunities for streamers to earn a living doing what they love, and has also attracted the attention of brands and advertisers looking to reach the gaming audience.

Local special circumstances: One of the unique aspects of the Games Live Streaming market in Brazil is the country's size and diversity. Brazil is the largest country in South America, with a population of over 200 million people. This large and diverse population provides a large potential audience for live streaming platforms and streamers. Additionally, Brazil has a growing middle class with increasing disposable income. This has led to a greater demand for entertainment and leisure activities, including gaming and live streaming. The affordability of internet access and the availability of high-speed connections have also contributed to the growth of the live streaming market in Brazil.

Underlying macroeconomic factors: The growth of the Games Live Streaming market in Brazil is also influenced by broader macroeconomic factors. Brazil has experienced economic growth in recent years, which has led to an increase in consumer spending. This has created a favorable environment for the gaming industry, including live streaming. Furthermore, the COVID-19 pandemic has accelerated the growth of the live streaming market in Brazil, as people have turned to online entertainment and socializing while staying at home. The pandemic has also led to the cancellation of many live events and tournaments, which has further increased the demand for online gaming and live streaming. In conclusion, the Games Live Streaming market in Brazil is experiencing significant growth due to the increasing popularity of video games, the rise of local influencers, and the professionalization of live streaming. The country's large and diverse population, growing middle class, and favorable macroeconomic factors have also contributed to the market's development. With the continued expansion of the gaming industry and the increasing availability of high-speed internet connections, the Games Live Streaming market in Brazil is expected to continue its growth trajectory in the coming years.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.