Sports

Revenue in the Sports market is projected to reach US$2.20bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.12%, resulting in a projected market volume of US$2.57bn by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$26.61 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Brazil has been experiencing minimal growth due to a variety of factors such as economic instability, lack of investment, and competition from other popular sports. Factors like the pandemic and inadequate training facilities also impact the growth of the market. Despite this, the overall Sports market in Brazil is driven by the countrys passion for sports and the success of its national teams on the global stage.

Customer preferences: Recent data shows that Brazilian consumers are increasingly prioritizing sustainability and ethical production when it comes to their purchases in the Sports Market. This trend is driven by a growing awareness of environmental issues and a desire for transparency in the supply chain. As a result, companies in the sports industry are now implementing more sustainable practices and showcasing their commitment to social responsibility. This shift is also influenced by the desire for unique and authentic experiences, as consumers seek out brands that align with their values and beliefs.

Trends in the market: In Brazil, the Sports Market is experiencing a surge in the adoption of technology-driven solutions and services. This includes the use of data analytics and artificial intelligence to improve training and performance measurements for athletes. Additionally, there is a growing trend towards virtual and augmented reality in sports events, creating an immersive experience for both spectators and participants. These trends not only enhance the fan experience, but also provide valuable insights for coaches and teams. The implications for industry stakeholders are significant, as these technologies have the potential to improve both the performance and marketability of Brazilian athletes on a global scale. Furthermore, the integration of technology in sports also opens up new opportunities for revenue generation, such as partnerships with tech companies and advertising through digital platforms. As this trend continues to grow, it is vital for industry stakeholders to embrace and adapt to these advancements in order to stay competitive in the dynamic Sports market in Brazil.

Local special circumstances: In Brazil, the Sports Market is heavily influenced by the countrys love for soccer, which is the most popular sport. The combination of Brazils natural talent for the game and its rich history in the sport has created a unique market for sports merchandise, ticket sales, and broadcasting rights. Additionally, Brazils diverse cultural makeup has led to a variety of sports gaining popularity, such as mixed martial arts and beach volleyball. This has created opportunities for niche Sports markets to thrive, further adding to the countrys vibrant sports industry.

Underlying macroeconomic factors: The Sports Market in Brazil is significantly influenced by macroeconomic factors such as economic stability, government initiatives, and investment in sports infrastructure. As a developing country, Brazils economy has been growing steadily in recent years, creating a stable environment for the Sports market. Government initiatives, such as hosting major international sporting events, have also contributed to the growth of the market by improving infrastructure and attracting foreign investment. Moreover, the high popularity of sports in Brazil, especially football, has led to significant investments in stadiums, training facilities, and technology, enhancing the overall performance of the market. Furthermore, the countrys growing middle-class population and their increasing disposable income have resulted in higher spending on sports, further fueling the market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.