TV & Video - Brazil | Statista Market Forecast

In Brazil, revenue in the TV & Video market market is projected to reach US$15.52bn in 2024.
Revenue in this sector is expected to show an annual growth rate (CAGR 2024-2029) of 3.04%, leading to a projected market volume of US$18.02bn by 2029.
The largest market within this market in Brazil is Traditional TV & Home Video, which is anticipated to have a market volume of US$11.20bn in 2024.
In comparison to global figures, the most revenue will be generated the United States, which is expected to reach US$280.30bn in 2024.
In the Brazilian TV & Video market market, the number of users is expected to amount to 212.3m users by 2029.
User penetration in Brazil's TV & Video market market is expected to be at 93.3% in 2024.
Additionally, the average revenue per user (ARPU) in Brazil is projected to amount to US$76.45 in 2024.
In Brazil, the surge in streaming services is reshaping the TV and video landscape, reflecting a shift towards on-demand content consumption among diverse demographics.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Brazil has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Brazil have shown a strong preference for TV and video content, with a growing demand for both traditional television and online streaming services. This can be attributed to the increasing availability of high-speed internet connections and the rising popularity of smartphones and other digital devices. Brazilian consumers are increasingly seeking convenience and flexibility in their entertainment options, leading to a surge in the adoption of streaming platforms.

Trends in the market: One of the key trends in the TV & Video market in Brazil is the shift towards digital streaming services. Streaming platforms such as Netflix, Amazon Prime Video, and Disney+ have gained popularity among Brazilian consumers, who are attracted to the wide range of content options and the ability to watch their favorite shows and movies on-demand. This trend is also driven by the growing number of original Brazilian productions on these platforms, which cater to the local audience. Another trend in the market is the increasing competition among streaming platforms. As more players enter the Brazilian market, there is a growing need for differentiation and exclusive content. This has led to a rise in the production of local content and partnerships with Brazilian production companies. Additionally, streaming platforms are investing in user-friendly interfaces and personalized recommendations to enhance the customer experience and retain subscribers.

Local special circumstances: Brazil has a unique cultural landscape that influences the TV & Video market. The country has a rich history of telenovelas (Brazilian soap operas), which have a dedicated fan base and continue to be popular among Brazilian viewers. This preference for serialized dramas has also translated into the streaming space, with Brazilian telenovelas being available on various platforms. The local content production industry in Brazil is thriving, with a focus on creating content that resonates with the Brazilian audience.

Underlying macroeconomic factors: The growth of the TV & Video market in Brazil can be attributed to several underlying macroeconomic factors. The country has experienced an increase in disposable income and a growing middle class, which has led to higher consumer spending on entertainment. Additionally, the expansion of internet infrastructure and the decreasing cost of data plans have made it more accessible for Brazilians to stream content online. The government has also implemented policies to promote the digital economy, further fueling the growth of the TV & Video market in Brazil. In conclusion, the TV & Video market in Brazil is experiencing significant growth and development, driven by customer preferences for convenience and flexibility in their entertainment options. The shift towards digital streaming services and the increasing competition among platforms are key trends in the market. The local cultural landscape, including the popularity of telenovelas, also plays a significant role in shaping the market. Underlying macroeconomic factors such as rising disposable income and government policies promoting the digital economy have further contributed to the growth of the TV & Video market in Brazil.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.