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Media - Brazil

Brazil
  • In Brazil, revenue in the Media market is projected to reach US$28.87bn in 2025.
  • The largest market within this market in Brazil is TV & Video, which is estimated to have a market volume of US$16.06bn in 2025.
  • In a global context, the highest revenue will be generated the United States, with a figure of US$569.73bn in 2025.
  • Furthermore, in the Media market in Brazil, it is anticipated that 33.65% of total revenues will be generated through digital Media market by 2029.
  • In Brazil, the media landscape is increasingly dominated by digital platforms, reflecting a significant shift in consumer engagement and content consumption habits.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.
In-Scope
  • Traditional media with non-digital revenues from TV, radio, music, print, and video games
  • Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks
Out-Of-Scope
  • Movie theater ticket sales
  • Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
  • Demo/trial versions
  • Esports & gaming advertising revenues
Media: market data & analysis - Cover

Market Insights report

Media: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jan 2025

    Source: Statista Market Insights

    Most recent update: Jan 2025

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Aug 2024

    Most recent update: Jan 2025

    Source: Statista Market Insights

    Analyst Opinion

    The Media Market in Brazil is witnessing moderate growth, influenced by factors like the rise of digital consumption, evolving consumer preferences, and the integration of innovative technologies, all contributing to a dynamic landscape across various media formats.

    Customer preferences:
    In Brazil, consumers are gravitating towards streaming services and on-demand content, reflecting a shift from traditional television viewing to more personalized media consumption. This change is fueled by the younger demographic, who prioritize mobile access and social media integration in their entertainment choices. Additionally, there is a rising interest in local content that resonates with cultural identities, driving platforms to invest in regional productions. The demand for interactive and immersive experiences is also growing, as audiences seek deeper engagement with media through augmented reality and gamification.

    Trends in the market:
    In Brazil, the Media Market is experiencing a surge in the popularity of streaming platforms, with consumers increasingly favoring on-demand content over traditional television. This shift is largely driven by younger audiences who demand mobile accessibility and seamless social media integration in their viewing experiences. Concurrently, there is a notable rise in the consumption of local content that reflects Brazil's diverse cultural narratives, prompting platforms to invest heavily in regional productions. As audiences seek more interactive and immersive media, industry stakeholders must adapt to these trends by enhancing user engagement through technologies like augmented reality and gamification, ultimately reshaping their content strategies.

    Local special circumstances:
    In Brazil, the Media Market is uniquely shaped by its diverse cultural landscape and vast geographical expanse, which influence content consumption patterns. The country's rich tapestry of regional cultures fosters a demand for localized programming that resonates with various demographics. Additionally, the regulatory environment encourages the promotion of Brazilian content, creating opportunities for local creators. The digital divide in rural areas also drives platforms to develop mobile-friendly solutions, ensuring wider accessibility and engagement with audiences across the nation.

    Underlying macroeconomic factors:
    The Brazilian Media Market is significantly influenced by macroeconomic factors such as economic growth, consumer spending patterns, and investment in digital infrastructure. Brazil's economic health, marked by fluctuations in GDP and inflation rates, directly impacts advertising budgets and content production expenditures. Favorable fiscal policies that support creative industries help stimulate local content creation, while global trends in digital consumption push Brazilian platforms to innovate. Additionally, the rise of streaming services and mobile internet access in urban areas contrasts with slower adoption in rural regions, shaping diverse content strategies to capture various audience segments.

    Users

    Most recent update: Jan 2025

    Source: Statista Market Insights

    Media Usage

    Most recent update: Mar 2024

    Source: Statista Consumer Insights Global

    Global Comparison

    Most recent update: Jan 2025

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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    Video streaming worldwide - statistics & facts

    Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.
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