Digital Newspapers & Magazines - Brazil

In Brazil, revenue in the Digital Newspapers & Magazines market is projected to reach US$360.00m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 2.13%, culminating in a projected market volume of US$400.10m by 2029.
By 2029, the number of users in Brazil is anticipated to amount to 23.2m users.
User penetration in Brazil will be 9.8% in 2024 and is expected to increase to 10.4% by 2029.
The average revenue per user (ARPU) in Brazil is expected to be US$16.88.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$16.43bn in 2024.
In 2023, a share of 34.1% of users in Brazil belongs to the High income income group.
In 2023, a share of 52.9% of users in Brazil is Male.
In Brazil, the digital newspapers and magazines market is increasingly embracing subscription models, reflecting a shift towards sustainable revenue amid changing consumer habits.

Definition:

The Digital Newspapers & Magazines market encompasses the online distribution and consumption of journalistic and editorial content through digital platforms. It includes digital versions of traditional newspapers and magazines, as well as digital-only publications, accessible through websites, mobile apps, and other digital channels.

Structure:

Digital Newspapers & Magazines encompass eMagazines and ePapers, providing readers with digital access to news, articles, features, and multimedia content. This market includes various digital subscription models, paywalls, and advertising-supported platforms, facilitating targeted advertising opportunities for brands and marketers within digital newspaper and magazine environments.

Additional Information:

The market comprises revenues, ad spendings, users, average revenue per user, and penetration rates. Revenues are generated through subscriptions and purchases. Key players in the market are companies, such as The Washington Post, The Guardian, and BuzzFeed News.

Paid downloads of digital replicas of printed consumer, trade, and/or business magazines
Paid downloads of digital replicas of printed daily or weekly newspapers
Single-paid downloads or subscriptions
Subscription-based services such as Readly.com
Digital magazine advertising such as consumer-focused magazines only
Digital newspaper advertising such as daily and weekly newspapers as well as free daily newspapers

Digital paid content on websites of magazines and academic journals (non-replica)
Bundled subscriptions that include free digital editions
B2B sales and resales and sales between private individuals
Event- and promotion-media, production costs, agency commissions, discounts

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Newspapers & Magazines market, which comprises revenues from physical publications as well as digital replicas (ePapers and eMagazines). The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.