Gambling - Brazil | Statista Market Forecast

Revenue in the Gambling market is projected to reach US$7.18bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.05%, resulting in a projected market volume of US$9.08bn by 2029.
The Lottery & bingo market has a projected market volume of US$3.48bn in 2025.
In global comparison, most revenue will be generated United States (US$121.29bn in 2025).
The average revenue per user (ARPU) in the Gambling market is projected to amount to US$359.58 in 2025.
In the Gambling market, the number of users is expected to amount to 20.2m users by 2029.
User penetration in the Gambling market will be at 9.1% in 2025.

Definition:

The total gambling market encompasses all forms of wagering activities conducted both online and in physical venues. This includes sports betting, casinos, lottery games, and other forms of gambling. Land-based gambling refers to activities conducted at physical locations such as casinos, betting shops, and lottery retailers, while online gambling involves the same activities carried out over the internet through websites and mobile apps. The market is regulated differently across countries, with varying levels of restrictions or allowances for online and offline gambling. The industry is led by major operators offering integrated services across both online and offline channels.

Structure:

Sports Betting: Bets placed on sports events either online or at physical betting locations. Casinos: Traditional casino games like poker, blackjack, and roulette, offered in physical casinos and online platforms. Lottery: Tickets for lotteries available through physical retailers and online portals.

Additional Information:

Data includes Gross Gambling Revenue (GGR), which is the total bets placed by customers minus winnings paid out, as well as user numbers, average revenue per user (ARPU), user penetration rate, and online versus offline revenue distribution. Figures focus on B2C services.

Casinos are available online and offline, including Tipico games, Las Vegas casinos, and Monte Carlo casinos
Sports betting is offered online via platforms like Bet365 and in physical sportsbooks
Poker rooms operate online, such as PokerStars, and at land-based venues like casinos
Lottery services are provided online via Lottoland and offline for lotteries like Powerball, Mega Millions, and EuroMillions.

Illegal gambling websites, apps, or activities, regardless of online or offline format
Financial activities like online trading or investing, which involve risk but are not classified as gambling.

Online Gambling: market data & analysis

The Online Gambling market in Brazil has been experiencing significant growth in recent years.

Customer preferences: Brazilian customers have shown a growing interest in online gambling, as it offers convenience and accessibility. With the proliferation of smartphones and improved internet connectivity, more Brazilians are accessing online gambling platforms from the comfort of their homes. Additionally, the wide variety of games and betting options available online cater to different customer preferences, making it an attractive option for entertainment.

Trends in the market: One of the key trends in the Brazilian online gambling market is the increasing popularity of sports betting. Brazilians are known for their passion for football, and this translates into a high demand for sports betting. Online gambling platforms have capitalized on this trend by offering a wide range of sports betting options, including popular football leagues and tournaments. This has attracted a large number of customers and contributed to the growth of the market. Another trend in the market is the emergence of online casinos. While sports betting remains the dominant segment, online casinos are gaining traction among Brazilian customers. These platforms offer a variety of casino games, such as slots, poker, and roulette, providing a diverse and engaging gambling experience. The convenience of playing these games online, without the need to visit a physical casino, has made online casinos an appealing option for many Brazilians.

Local special circumstances: The legalization of online gambling in Brazil has had a significant impact on the market. Previously, online gambling was largely unregulated, leading to a proliferation of illegal gambling sites. However, the Brazilian government recognized the potential tax revenue and consumer protection benefits of legalizing and regulating the industry. As a result, the government passed legislation allowing online gambling operators to obtain licenses and operate legally in the country. This has created a more secure and transparent environment for customers, boosting their confidence in online gambling platforms.

Underlying macroeconomic factors: Brazil's growing middle class and increasing internet penetration have played a crucial role in the development of the online gambling market. As more Brazilians gain access to the internet and disposable income, they are seeking new forms of entertainment and leisure activities. Online gambling provides an attractive option for entertainment, offering the possibility of winning money while enjoying various games and betting options. The growing middle class and increasing internet penetration have therefore created a favorable market environment for the growth of online gambling in Brazil. In conclusion, the Online Gambling market in Brazil is experiencing significant growth due to customer preferences for convenience and accessibility, the emergence of sports betting and online casinos, the legalization and regulation of the industry, and underlying macroeconomic factors such as the growing middle class and increasing internet penetration. These factors have contributed to the development of a thriving online gambling market in Brazil.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

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Gambling - Brazil

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