In-game Advertising - Brazil

Brazil

Highlights

In Brazil, revenue in the In-game Advertising market market is projected to reach US$971.10m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 7.81%, which will result in a projected market volume of US$1.41bn by 2029.
The average revenue per user (ARPU) in Brazil is anticipated to amount to US$10.48.
In a global context, the majority of revenue will be generated China, with an expected figure of US$46.61bn in 2024.
In Brazil, the rising popularity of mobile gaming is significantly enhancing the effectiveness and engagement of in-game advertising strategies among brands.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Brazil has been experiencing significant growth in recent years, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Brazil have played a crucial role in the development of the In-game Advertising market. With the increasing popularity of video games among Brazilians, advertisers have recognized the potential of reaching a large and engaged audience through in-game advertising. This form of advertising allows brands to seamlessly integrate their messaging into the gaming experience, capturing the attention of players without disrupting gameplay. Additionally, the younger demographic in Brazil, who are avid gamers, are more receptive to in-game advertising compared to traditional forms of advertising, such as television or print. Trends in the market further support the growth of in-game advertising in Brazil. The rise of mobile gaming has opened up new opportunities for advertisers to reach consumers on their smartphones and tablets. As mobile gaming continues to gain traction in Brazil, advertisers are leveraging this platform to engage with a wider audience. Furthermore, the increasing popularity of esports in Brazil has created a new avenue for in-game advertising. Esports tournaments attract millions of viewers, both online and offline, providing advertisers with a unique opportunity to promote their brands to a highly engaged and passionate audience. Local special circumstances in Brazil have also contributed to the development of the In-game Advertising market. Brazil is known for its vibrant and creative advertising industry, which has embraced innovative approaches to reach consumers. In-game advertising allows advertisers to tap into this creativity and deliver unique and interactive campaigns that resonate with Brazilian gamers. Additionally, the Brazilian government has been supportive of the gaming industry, providing incentives and tax breaks to attract investment and promote growth. This favorable regulatory environment has encouraged advertisers to invest in in-game advertising in Brazil. Underlying macroeconomic factors have also played a role in the growth of the In-game Advertising market in Brazil. The country's expanding middle class and increasing disposable income have led to a rise in consumer spending, including on entertainment and leisure activities such as gaming. As more Brazilians have access to gaming platforms and devices, the potential audience for in-game advertising continues to grow. Furthermore, Brazil's large population and its position as one of the largest gaming markets in Latin America make it an attractive market for advertisers looking to reach a diverse and sizable audience. In conclusion, the In-game Advertising market in Brazil is experiencing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As Brazilians continue to embrace gaming as a form of entertainment, advertisers are capitalizing on this trend by leveraging in-game advertising to engage with a highly receptive audience. With the continued expansion of the gaming industry and the increasing popularity of mobile gaming and esports, the In-game Advertising market in Brazil is poised for further growth in the coming years.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.