Mobile Games - Brazil

Brazil

Highlights

In Brazil, revenue in the Mobile Games market market is projected to reach US$642.30m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 2.11%, leading to a projected market volume of US$713.00m by 2029.
In the Mobile Games market market in Brazil, the number of users is anticipated to be 89.7m users by 2029.
User penetration in Brazil will be 34.7% in 2024 and is expected to rise to 40.2% by 2029.
In global comparison, the majority of revenue will be generated United States, with US$34.30bn expected in 2024.
The average revenue per user (ARPU) in Brazil's Mobile Games market market is projected to reach US$8.51 in 2024.
Brazil's mobile games market is experiencing a surge in popularity, driven by an increasing youth demographic and a growing embrace of mobile technology.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Mobile Games market in Brazil has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Brazilian consumers have shown a strong preference for mobile gaming, with a growing number of people using smartphones as their primary gaming device. This shift in preference can be attributed to several factors, including the increasing affordability and accessibility of smartphones, as well as the availability of a wide range of mobile games catering to different interests and age groups. Additionally, the convenience of playing games on-the-go has also contributed to the popularity of mobile gaming in Brazil.

Trends in the market: One notable trend in the Brazilian Mobile Games market is the rise of multiplayer and social gaming. Brazilian gamers are increasingly seeking interactive and social experiences, which has led to the popularity of games that allow players to connect and compete with friends and other players online. This trend has been further fueled by the widespread adoption of social media platforms in Brazil, which provide a platform for gamers to connect and share their gaming experiences. Another trend in the market is the increasing monetization of mobile games through in-app purchases and advertising. Game developers and publishers are leveraging these revenue streams to generate income from their games, while offering free-to-play options to attract a larger user base. This approach has proven to be successful in Brazil, where consumers are willing to spend on in-game purchases and engage with advertising in exchange for enhanced gaming experiences.

Local special circumstances: The unique cultural and social aspects of Brazil have also contributed to the growth of the Mobile Games market. Brazil has a vibrant gaming community, with a strong focus on esports and competitive gaming. This has created a fertile ground for the development and success of mobile games that cater to the competitive gaming scene, further driving the growth of the market. Additionally, Brazil's large and diverse population, coupled with its growing middle class, has created a sizable consumer base for mobile games. The country's young population, in particular, has embraced mobile gaming as a form of entertainment and social interaction, contributing to the market's expansion.

Underlying macroeconomic factors: The growth of the Mobile Games market in Brazil is also influenced by underlying macroeconomic factors. Brazil's improving economy and increasing disposable income have allowed more consumers to afford smartphones and spend on mobile games. Additionally, the country's expanding internet infrastructure and improving connectivity have made mobile gaming more accessible to a larger portion of the population. In conclusion, the Mobile Games market in Brazil is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing popularity of mobile gaming, the rise of multiplayer and social gaming, the monetization of mobile games, and the unique cultural and social aspects of Brazil are all contributing to the market's development. With the continued growth of the Brazilian economy and advancements in technology, the Mobile Games market in Brazil is expected to continue expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.