Gaming Hardware - Brazil

Brazil

Highlights

In Brazil, revenue in the Gaming Hardware market market is projected to reach US$3.89bn in 2024.
The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.34%, resulting in a projected market volume of US$5.81bn by 2029.
In this market, the number of users in Brazil is expected to amount to 7.6m users by 2029.
User penetration will be 3.0% in 2024 and is anticipated to hit 3.4% by 2029.
The average revenue per user (ARPU) in Brazil is expected to amount to US$594.00.
In a global context, most revenue will be generated China, which is expected to reach US$33.31bn in 2024.
In Brazil, the rising popularity of esports is driving demand for advanced gaming hardware, significantly influencing consumer preferences and market dynamics.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Gaming Hardware market in Brazil has been experiencing significant growth in recent years, driven by several key factors.

Customer preferences: Brazilian consumers have shown a strong preference for gaming hardware, with a growing interest in both console and PC gaming. The popularity of gaming has been fueled by the increasing availability of high-quality games and the rise of esports. Additionally, the younger demographic in Brazil has a strong affinity for gaming, further driving demand for gaming hardware.

Trends in the market: One of the key trends in the gaming hardware market in Brazil is the increasing demand for gaming consoles. Console gaming has gained popularity due to its ease of use and the availability of exclusive titles. Brazilian consumers are also attracted to the social aspect of console gaming, as it allows them to play with friends and family. As a result, major console manufacturers have been focusing on the Brazilian market and releasing localized versions of their consoles. Another trend in the market is the growing popularity of gaming PCs. PC gaming offers a more immersive and customizable gaming experience, which appeals to a segment of the Brazilian gaming community. The increasing availability of affordable gaming PCs and peripherals has made it easier for consumers to enter the PC gaming market. Additionally, the rise of esports in Brazil has contributed to the demand for high-performance gaming PCs.

Local special circumstances: One of the unique aspects of the gaming hardware market in Brazil is the high import taxes on electronic goods. This has led to higher prices for gaming hardware compared to other countries. However, despite the higher prices, Brazilian consumers have shown a willingness to invest in gaming hardware, indicating the strong demand for gaming in the country.

Underlying macroeconomic factors: The growth of the gaming hardware market in Brazil can also be attributed to several underlying macroeconomic factors. Brazil has experienced a period of economic stability, which has increased disposable income and consumer spending. The country's large population and growing middle class have also contributed to the expansion of the gaming market. Additionally, improvements in internet infrastructure and the increasing availability of high-speed internet have made online gaming more accessible to Brazilian consumers. In conclusion, the Gaming Hardware market in Brazil is experiencing significant growth due to customer preferences for console and PC gaming, the increasing availability of high-quality games, and the rise of esports. The market is characterized by a growing demand for gaming consoles and PCs, as well as the unique challenge of high import taxes on electronic goods. The underlying macroeconomic factors, such as economic stability and improvements in internet infrastructure, have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Gaming Hardware market, which includes various types of gaming devices such as consoles, gaming PCs and laptops, and peripherals. This market covers both online and offline sales of gaming hardware. All monetary figures refer to consumer spending on these hardware products and accessories. This spending considers any discounts, margins, and taxes.

Modeling approach / Market size:

The market size is determined through a comprehensive approach. We utilize data from annual financial reports of leading companies, industry associations, third-party studies and reports, primary research surveys (e.g., Consumer Insights), and performance metrics (e.g., user adoption rates, price points, usage patterns) to analyze the markets. To estimate the segment size for each country, we consider relevant key market indicators and data from country-specific industry associations. This includes macroeconomic indicators, historical trends, current market dynamics, and reported performance metrics of key industry players. Factors like average prices and purchase frequencies are considered.

Forecasts:

We apply diverse forecasting techniques tailored to the behavior of the specific market. For instance, methods like trend smoothing and adoption curve analysis are well-suited for forecasting trends in gaming hardware, considering the evolving nature of technology adoption. The main drivers influencing forecasts include economic indicators such as GDP per capita, consumer spending per capita, and technological advancements like 5G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated biannually to reflect any changes in market dynamics. The impact of external factors, such as the COVID-19 pandemic, is considered at the country-specific level. The text incorporates current exchange rates in its modeling. Additionally, any impacts from events like the Russia-Ukraine war or significant industry developments are considered on a country-specific basis. The market information is refreshed twice a year. In some instances, updates are made on an ad hoc basis, such as when new pertinent data is released or substantial shifts within the market impact projected trends. Consumer Insights data is reweighted to ensure representativeness.