Traditional Out-of-Home Advertising - Cambodia

Cambodia's ad spending in the Traditional Out-of-Home Advertising market is forecasted to reach US$6.43m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 1.37%, leading to a projected market volume of US$6.98m by 2030.
The average ad spending per capita in the Traditional Out-of-Home Advertising market is estimated to be US$0.38 in 2024.
Cambodia's Traditional Out-of-Home Advertising market is experiencing a shift towards digital platforms to reach a tech-savvy consumer base.

Definition:
Traditional Out-of-Home (OOH) Advertising refers to all advertising revenues generated by traditional (physical) out-of-home media in public areas. The Traditional Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Traditional Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Traditional Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Traditional billboards (bulletins, large banners, inflatable billboards)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g. traditional ambient media at point of sale, posters in restrooms)

Digital billboards (city-light boards)
Digital street furniture (city-light posters, city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)
Event- and promotion-related media

The Traditional Out-of-Home Advertising market in Cambodia is experiencing steady growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Cambodian customers have shown a strong preference for traditional out-of-home advertising methods, such as billboards, street furniture, and transit advertising. This preference can be attributed to the fact that these advertising methods are highly visible and have a wide reach, allowing businesses to effectively target a large audience. Additionally, traditional out-of-home advertising is seen as a reliable and trustworthy form of advertising, as it is not easily ignored or blocked like online advertisements.

Trends in the market: One of the key trends in the Traditional Out-of-Home Advertising market in Cambodia is the increasing use of digital technologies. Digital billboards and interactive displays are becoming more prevalent, allowing advertisers to create dynamic and engaging content. This trend is driven by advancements in technology and the increasing demand for innovative and eye-catching advertising solutions. Another trend in the market is the integration of traditional out-of-home advertising with online and mobile platforms. Advertisers are leveraging the power of digital marketing to enhance the effectiveness of their out-of-home campaigns. This integration allows for better targeting, measurement, and optimization of advertising efforts, resulting in higher ROI for businesses.

Local special circumstances: Cambodia's rapidly urbanizing population and growing middle class are contributing to the growth of the Traditional Out-of-Home Advertising market. As more people move to cities and gain purchasing power, businesses are keen to capture their attention through out-of-home advertising. Additionally, Cambodia's tourism industry is booming, attracting both domestic and international visitors. This presents an opportunity for advertisers to reach a diverse audience through out-of-home advertising in popular tourist destinations.

Underlying macroeconomic factors: Cambodia's strong economic growth and increasing consumer spending power are driving the growth of the Traditional Out-of-Home Advertising market. The country's GDP has been consistently growing, resulting in a growing middle class with higher disposable incomes. This has created a favorable environment for businesses to invest in advertising and reach out to a larger customer base. Furthermore, Cambodia's infrastructure development, particularly in urban areas, has improved the visibility and accessibility of out-of-home advertising spaces. The construction of new roads, highways, and public transportation systems has increased the number of potential advertising locations, providing advertisers with more opportunities to showcase their products and services. In conclusion, the Traditional Out-of-Home Advertising market in Cambodia is developing due to customer preferences for highly visible and reliable advertising methods, emerging trends in the market such as the use of digital technologies and integration with online platforms, local special circumstances such as urbanization and tourism, and underlying macroeconomic factors such as strong economic growth and infrastructure development.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.