Advertising - Cambodia | Statista Market Forecast

Ad spending in the Advertising market in Cambodia is forecasted to reach US$172.20m in 2024.
The largest market within the country is TV & Video Advertising with a market volume of US$54.62m in 2024.
When compared globally, the United States will lead in ad spending with US$425.90bn in 2024.
Within the Advertising market of Cambodia, 69% of total ad spending will come from digital sources in 2030.
The average ad spending per capita in the TV & Video Advertising market is estimated to be US$3.19 in 2024.
Moreover, in Cambodia's Advertising market, Advertising market of 81% revenue will be generated through programmatic advertising in 2030.
In Cambodia, the Advertising market is witnessing a shift towards digital platforms, with increased investments in online advertising strategies.

Definition:
Advertising spending refers to expenses for promotional strategies with which brands or businesses purchase advertising space to promote products or services. The primary purposes of advertising include creating awareness, generating interest, and persuading consumers to take a particular action such as purchasing a product, visiting a website, or supporting brands. Advertisers use advertising to reach their target audience while media companies and advertising agencies use it as a source of income.

Structure:
The advertising spending consists of two main channels (traditional advertising and digital advertising). Traditional Advertising refers to above-the-line media that delivers commercial messages to broad audiences. This includes mass media such as traditional TV, traditional radio, printed newspapers, printed magazines, and traditional out-of-home (OOH) advertising formats. Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital out-of-home, digital banner, digital audio, digital classifieds, and influencer advertising.

Additional information:
The market comprises advertising spending, share by advertising channel, users, average revenue per user, advertising share by industry, ad spending by medium, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional advertising such as non-digital ads for TV and radio, as well as out-of-home advertising and print advertising
Digital advertising such as online ads for video, banner, audio, classifieds, and search engines, as well as digital out-of-home, social media, in-app, and connected TV advertising
Influencer advertising

Sponsorships/events and promotion
Product placement
Commission-based affiliate systems

The Advertising market in Cambodia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the industry, and local special circumstances. Customer preferences in Cambodia have shifted towards digital advertising, with a growing number of people accessing the internet and using social media platforms. This has led to an increased demand for online advertising, as businesses seek to reach their target audiences through digital channels. Additionally, there is a growing interest in personalized and interactive advertising experiences, with customers expecting ads that are relevant to their interests and preferences. Trends in the market indicate a shift towards mobile advertising, as smartphones become more affordable and accessible to a wider population in Cambodia. Mobile advertising offers a cost-effective way for businesses to reach their target audiences, as it allows for precise targeting and real-time tracking of ad performance. Furthermore, the rise of influencer marketing has gained traction in Cambodia, as social media influencers are seen as trusted sources of information and recommendations. Local special circumstances in Cambodia have also contributed to the development of the advertising market. The country has experienced rapid economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a favorable environment for businesses to invest in advertising and marketing activities to attract and retain customers. Additionally, Cambodia has a young and tech-savvy population, who are more receptive to digital advertising and are actively engaged on social media platforms. Underlying macroeconomic factors have also played a role in the growth of the advertising market in Cambodia. The country's stable political environment and improving infrastructure have attracted foreign investments, leading to increased business activities and competition. This has prompted businesses to invest in advertising to differentiate themselves and gain a competitive edge in the market. Furthermore, Cambodia's strategic location within Southeast Asia has made it an attractive market for regional and international companies looking to expand their presence in the region. In conclusion, the Advertising market in Cambodia is developing rapidly due to changing customer preferences, emerging trends in the industry, local special circumstances, and underlying macroeconomic factors. As businesses continue to recognize the importance of advertising in reaching their target audiences, the market is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, consumer spending, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.