Media

In Cambodia, revenue in the Media market is projected to reach US$528.80m in 2024.
The largest market within this market in Cambodia is TV & Video, which is expected to have a market volume of US$191.10m in 2024.
When compared globally, the majority of revenue will be generated the United States, with an estimated US$541.20bn in 2024.
Additionally, in the Media market, 29.59% of total revenues in Cambodia will be generated through digital Media market by 2029.
In Cambodia, the media landscape is rapidly evolving, with digital platforms gaining prominence and traditional outlets struggling to adapt amidst increasing government scrutiny.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in Cambodia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the media market in Cambodia have shifted towards digital platforms, with an increasing number of consumers accessing news and entertainment through smartphones and other mobile devices. This trend is in line with global patterns, as people worldwide are increasingly relying on digital media for their information and entertainment needs. The convenience and accessibility of digital platforms have made them the preferred choice for many consumers in Cambodia. In addition to the shift towards digital platforms, there has been a growing demand for local content in Cambodia. Consumers are increasingly interested in news and entertainment that is relevant to their own culture and language. This trend is not unique to Cambodia, as people worldwide are seeking out content that reflects their own identities and experiences. As a result, there has been a rise in the production and distribution of local media content in Cambodia, including movies, TV shows, and music. The media market in Cambodia is also influenced by local special circumstances. One such circumstance is the country's young population, with a large percentage of the population being under the age of 30. This demographic is more likely to be tech-savvy and comfortable with digital platforms, further driving the demand for digital media in Cambodia. Additionally, Cambodia's growing middle class has more disposable income to spend on media consumption, leading to increased demand for a variety of media products and services. Underlying macroeconomic factors also play a role in the development of the media market in Cambodia. The country has experienced steady economic growth in recent years, which has contributed to an increase in consumer spending. As people's incomes rise, they have more money to spend on media products and services, further fueling the growth of the market. Additionally, the government has been supportive of the media industry, implementing policies and initiatives to promote its growth and development. In conclusion, the media market in Cambodia is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards digital platforms, the demand for local content, the country's young population, and its growing middle class are all contributing to the development of the market. With continued economic growth and government support, the media market in Cambodia is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.