TV & Video Advertising - Cambodia

Ad spending in the TV & Video Advertising market in Cambodia is forecasted to reach US$54.62m in 2024.
The largest market is Traditional TV Advertising, with a market volume of US$34.84m in 2024.
When compared globally, the United States is expected to lead in ad spending, reaching US$144.60bn in 2024.
The average ad spending per user in the Traditional TV Advertising market is projected to be US$3.28 in 2024.
The number of TV Viewers in Cambodia is anticipated to reach 0.0users by 2030.
Cambodia's TV & Video Advertising market is experiencing a surge in digital ad spending, reflecting the country's growing digital landscape and consumer engagement.

Definition:
TV & Video Advertising includes advertising in the form of moving visual images instead of traditional broadcast television and all ad formats within digital video channels. Traditional TV Advertising includes non-digital formats and excludes all forms of digital TV advertising. Traditional TV Advertising also covers all ad spending on pay-TV operators and networks, free-to-air networks, and free-to-air spin-off digital channels from terrestrial network operators. In comparison, Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

Structure:

Traditional TV Advertising includes all ad spending on moving image formats broadcasted via traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered via Internet Protocol television (IPTV).
Digital Video Advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

Additional information:
The TV & Video Advertising market comprises advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending and users for the market. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional TV Advertising and Digital Video Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional linear TV advertising broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Digital video advertising covering all ad formats within webpage based videos, app based video players, social media networks or social media apps

Video ads on pages that are not in a video player

The TV & Video Advertising market in Cambodia is experiencing steady growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the TV & Video Advertising market in Cambodia have shifted towards digital platforms and online streaming services. With the increasing availability of high-speed internet and the growing popularity of smartphones, Cambodian consumers are opting for digital content consumption. This has led to a rise in demand for digital advertising solutions, including video ads on social media platforms and streaming services. Additionally, customers are also showing a preference for personalized and interactive advertisements that engage and resonate with their interests and preferences. Trends in the market indicate a significant shift towards programmatic advertising in Cambodia. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, enabling targeted and data-driven campaigns. This trend is fueled by the increasing availability of data and advanced analytics tools, which enable advertisers to better understand their target audience and optimize their advertising campaigns. Programmatic advertising offers cost-effective solutions and higher return on investment for advertisers, making it an attractive option in the market. Local special circumstances in Cambodia, such as the rapid urbanization and increasing disposable income, have contributed to the growth of the TV & Video Advertising market. As more people move to urban areas, there is a higher concentration of potential consumers, leading to increased advertising opportunities. Moreover, the rising disposable income has resulted in an increase in consumer spending, which in turn drives the demand for advertising. Underlying macroeconomic factors, such as Cambodia's strong economic growth and favorable investment climate, have also played a role in the development of the TV & Video Advertising market. Cambodia has experienced robust economic growth in recent years, which has led to an expansion of the middle class and increased consumer purchasing power. This creates a favorable environment for advertisers to reach a larger audience and generate higher revenues. Additionally, Cambodia's government has implemented policies to attract foreign direct investment, which has attracted international brands and advertisers to the market. In conclusion, the TV & Video Advertising market in Cambodia is evolving and expanding due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital platforms, the rise of programmatic advertising, the rapid urbanization, increasing disposable income, and Cambodia's strong economic growth all contribute to the development of the market. Advertisers and brands should adapt their strategies to leverage these trends and opportunities in order to effectively reach and engage the Cambodian audience.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on TV and video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional TV advertising (non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV) and digital video advertising (video ad formats: web-based, app-based, on social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.