Print Advertising - Cambodia

Cambodia

Highlights

Ad spending in the Print Advertising market in Cambodia is forecasted to reach US$12.13m in 2024.
The largest market in Cambodia is Newspaper Advertising with a market volume of US$8.49m in 2024.
In global comparison, most ad spending will be generated the United States (US$9.61bn in 2024).
By 2030, the number of readers in the Print Advertising market in Cambodia is expected to reach 0.0users.
The average ad spending per reader in the Newspaper Advertising market in Cambodia is projected to be US$4.87 in 2024.
Cambodia's Print Advertising market is experiencing a shift towards digital platforms, reflecting changing consumer behavior and technological advancements.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Print Advertising market in Cambodia has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Cambodian consumers have shown a preference for print advertising due to several factors. Firstly, the country has a relatively low internet penetration rate, which means that traditional print media remains an important source of information for many people. Additionally, print advertising allows for a more tangible and personal experience, as readers can physically hold and engage with the advertisements. This can create a stronger connection between the consumer and the brand, leading to increased effectiveness of print advertising campaigns.

Trends in the market: One of the key trends in the Cambodian print advertising market is the shift towards more targeted and localized campaigns. Advertisers are increasingly recognizing the importance of tailoring their messages to specific segments of the population, rather than adopting a one-size-fits-all approach. This trend is driven by the desire to maximize the impact of advertising campaigns and ensure that they resonate with the intended audience. As a result, we are seeing an increase in the use of localized content, language, and imagery in print advertisements. Another trend in the market is the integration of print advertising with digital platforms. While print media remains popular in Cambodia, the country has also seen a significant increase in internet usage in recent years. Advertisers are capitalizing on this trend by incorporating digital elements into their print advertisements. For example, QR codes are often included in print ads, allowing consumers to scan the code with their smartphones and access additional online content. This integration of print and digital advertising channels helps to enhance the overall effectiveness of campaigns and reach a wider audience.

Local special circumstances: The Cambodian print advertising market is also influenced by local special circumstances. One such circumstance is the dominance of local newspapers and magazines. International publications have a limited presence in the country, and local media outlets have a strong readership base. As a result, advertisers often focus their print advertising efforts on these local publications to ensure maximum exposure and reach.

Underlying macroeconomic factors: The growth of the Cambodian print advertising market can also be attributed to several underlying macroeconomic factors. Cambodia has experienced steady economic growth in recent years, which has resulted in an expanding middle class with increased purchasing power. This has created a larger consumer base for advertisers to target, leading to greater demand for print advertising. Additionally, the country's tourism industry has been booming, attracting both domestic and international visitors. This has created opportunities for advertisers to promote their products and services to a wider audience through print media. In conclusion, the Print Advertising market in Cambodia is developing due to changing customer preferences, including a preference for tangible and localized advertising experiences. The integration of print and digital platforms is also a key trend in the market. Local special circumstances, such as the dominance of local media outlets, further shape the print advertising landscape in Cambodia. Finally, underlying macroeconomic factors, such as economic growth and a thriving tourism industry, contribute to the development of the market.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on print advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical print editions (newspapers and magazines).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.