Sports

Revenue in the Sports market is projected to reach US$14.29m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.14%, resulting in a projected market volume of US$15.12m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$9.71 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Cambodia has been experiencing slow growth, influenced by factors such as limited accessibility to quality training facilities, lack of government funding for sports programs, and low interest in traditional Cambodian sports. Negligible growth can also be attributed to the dominance of international sports leagues, and the countrys limited participation in regional and global sports events. Despite these challenges, the market has potential for growth with the increasing popularity of digital platforms and rising awareness of the benefits of sports for health and wellness.

Customer preferences: One emerging trend in the Sports Market in Cambodia is the growing preference for eco-friendly and sustainable sports equipment and apparel. This can be attributed to the rising awareness of environmental issues and the local governments initiatives towards promoting sustainable practices. Consumers are also becoming more health-conscious, leading to a demand for healthier and organic sports nutrition products. Additionally, with the increasing availability of technology, there has been a rise in the use of mobile apps and online platforms for booking sports facilities and joining fitness classes.

Trends in the market: In recent years, the Sports Market in Cambodia has experienced a surge in mobile and online platforms, catering to the growing demand of sports enthusiasts. These platforms provide a variety of services such as online coaching, virtual competitions, and real-time updates on sports events. This trend is expected to continue as the countrys internet infrastructure improves and smartphone usage increases. Moreover, there is a growing emphasis on creating a digital infrastructure for sports, with initiatives such as e-sports tournaments and digital sports academies gaining momentum. This not only offers convenience and accessibility to consumers, but also presents opportunities for businesses to expand their reach and tap into the growing digital consumer market. It also showcases the potential for Cambodia to become a hub for digital sports in the region, benefiting all stakeholders involved.

Local special circumstances: In Cambodia, the Sports Market is heavily influenced by the countrys love for football and its growing tourism industry. The Cambodian government has also been promoting the development of sports infrastructure, such as building new stadiums and investing in sports education. This has led to the rise of local sports leagues and events, attracting both local and international players and spectators. Additionally, traditional Cambodian martial arts, such as Bokator, have gained popularity as a unique cultural form of sports and have also contributed to the growth of the Sports market in the country.

Underlying macroeconomic factors: The growth of the Sports Market in Cambodia is directly impacted by macroeconomic factors such as the countrys GDP growth rate, government policies promoting sports and investments in sports infrastructure, and international sporting events hosted in the country. Countries with strong economic growth and favorable government support for sports are witnessing a rapid rise in the popularity of sports and related products and services. Moreover, the increasing disposable income and changing lifestyles in Cambodia are creating a growing demand for sports activities, leading to an expansion of the Sports Market in the country.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.