Out-of-Home Advertising - Cambodia

Cambodia's Out-of-Home Advertising market is expected to see ad spending reach US$7.69m by 2024.
The country's largest market is Traditional Out-of-Home Advertising, with a market volume of US$6.43m in 2024.
In global comparison, United States is set to lead in ad spending with US$9.34bn in 2024.
The average ad spending per capita in Cambodia's Out-of-Home Advertising market is projected to be US$0.45 in 2024.
Cambodia's Out-of-Home Advertising market is experiencing a surge in digital billboards, capturing consumer attention in key urban areas.

Definition:
Out-of-Home (OOH) Advertising refers to any advertising in public areas. OOH Advertising includes all ad spending on large formats (e.g., billboards), street furniture (e.g., bus shelters), transit and transportation (e.g., bus and commuter rail displays), and place-based media (e.g., traditional ambient media at the point of sale). Out-of-Home Advertising is divided into two markets: Traditional OOH Advertising and Digital OOH Advertising.

Structure:

The Traditional Out-of-Home Advertising market refers to all revenues from advertising in traditional (physical) out-of-home media. The content in this market only refers to non-digital revenues.
Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. The content in this market only refers to digital revenues.

Additional information:
Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Out-of-Home (OOH) Advertising and Digital Out-of-Home (DOOH) Advertising can be found on the respective pages. Key players in Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Traditional & digital billboards
Traditional & digital street furniture
Traditional & digital transit & transportation
Traditional & digital place-based media

Movie theater advertising
Event- and promotion-media

The Out-of-Home Advertising market in Cambodia has been experiencing steady growth in recent years, driven by evolving customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: In Cambodia, there is a growing preference for out-of-home advertising due to its ability to reach a wide audience and create a lasting impact. With the increasing urbanization and modernization of cities, people are spending more time outside their homes, making out-of-home advertising an effective way to reach them. Additionally, the younger population in Cambodia is more receptive to visual and interactive advertising, further fueling the demand for out-of-home advertising.

Trends in the market: One of the key trends in the Out-of-Home Advertising market in Cambodia is the adoption of digital signage and interactive displays. This allows advertisers to create dynamic and engaging content that captures the attention of consumers. Digital billboards and screens are becoming more common in high-traffic areas, offering advertisers the opportunity to target specific demographics and measure the effectiveness of their campaigns. Another trend in the market is the use of creative and innovative advertising formats. Advertisers are increasingly using unconventional spaces such as bus shelters, public transportation, and street furniture to display their messages. This not only increases the visibility of the ads but also enhances the overall urban landscape.

Local special circumstances: Cambodia's rapid economic growth and increasing disposable income have contributed to the growth of the Out-of-Home Advertising market. As the country continues to develop, there is a greater demand for advertising services to cater to the needs of businesses and brands. Additionally, Cambodia has a young and tech-savvy population, which presents an opportunity for advertisers to leverage digital platforms and social media to reach their target audience.

Underlying macroeconomic factors: The Out-of-Home Advertising market in Cambodia is also influenced by various macroeconomic factors. The country's stable economic growth, rising consumer spending, and increasing investment in infrastructure development have created a conducive environment for the advertising industry to thrive. Furthermore, Cambodia's strategic location in Southeast Asia makes it an attractive market for international brands looking to expand their reach in the region. In conclusion, the Out-of-Home Advertising market in Cambodia is experiencing growth due to evolving customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As the country continues to develop and the advertising industry becomes more sophisticated, we can expect further expansion and innovation in the Out-of-Home Advertising market in Cambodia.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on out-of-home (OOH) advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional out-of-home advertising (offline out-of-home advertisements) and digital out-of-home advertising (internet-connected out-of-home advertisements).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.