SMS Advertising - Cambodia | Statista Market Forecast

Ad spending in the SMS Advertising market in Cambodia is projected to reach US$180.40k in 2024.
The market is expected to show an annual growth rate (CAGR 2024-2030) of 0.75%, resulting in a projected market volume of US$188.70k by 2030.
In global comparison, most ad spending will be generated the United States (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market is projected to amount to US$0.01 in 2024.
Cambodia's SMS advertising market is rapidly growing, driven by the country's high mobile phone penetration and increasing digital marketing investments.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for SMS advertisements
Software fees for creating and sending SMS advertisements

Service agencies
Consultant fees
Production costs
Design services

The SMS Advertising market in Cambodia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Cambodia have shifted towards mobile communication, with an increasing number of people relying on their smartphones for daily activities. This has created a lucrative opportunity for SMS Advertising, as businesses can reach a large audience through targeted SMS campaigns. Additionally, SMS Advertising offers a cost-effective and efficient way for businesses to engage with their customers, as SMS messages have a high open rate and are more likely to be read compared to other forms of advertising. Trends in the market indicate that SMS Advertising in Cambodia is expected to continue growing in the coming years. This can be attributed to the increasing smartphone penetration rate in the country, as more people gain access to mobile devices and internet connectivity. Furthermore, the rise of social media platforms and messaging apps has also contributed to the growth of SMS Advertising, as businesses can integrate SMS campaigns with their social media marketing strategies to reach a wider audience. Local special circumstances in Cambodia, such as the lack of internet infrastructure in rural areas, have also played a role in the development of the SMS Advertising market. While internet penetration in urban areas is relatively high, rural areas still face challenges in terms of internet access. As a result, SMS Advertising provides a viable alternative for businesses to reach customers in these areas, as SMS messages can be delivered to mobile phones regardless of internet connectivity. Underlying macroeconomic factors have also contributed to the growth of the SMS Advertising market in Cambodia. The country's economic growth and increasing disposable income have led to a rise in consumer spending, creating opportunities for businesses to promote their products and services through SMS Advertising. Additionally, the government's efforts to promote digitalization and improve mobile connectivity have created a favorable environment for the development of the SMS Advertising market. In conclusion, the SMS Advertising market in Cambodia is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. As more people in Cambodia rely on their smartphones for communication and internet access, SMS Advertising offers businesses a cost-effective and efficient way to reach their target audience. With the continued growth of smartphone penetration and the government's support for digitalization, the SMS Advertising market in Cambodia is expected to thrive in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.