In 2023, outdoor advertising spending worldwide reached an estimated 40.6 billion U.S. dollars, up from approximately 37.9 billion dollars a year earlier – an annual increase of over seven percent. According to another source's projections, the global out-of-home (OOH) ad revenue growth rate will decelerate as the decade unfolds.
Annual outdoor advertising spending worldwide from 2014 to 2023
(in billion U.S. dollars)
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Dentsu. (February 14, 2024). Annual outdoor advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/
Dentsu. "Annual outdoor advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars)." Chart. February 14, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/
Dentsu. (2024). Annual outdoor advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/
Dentsu. "Annual Outdoor Advertising Spending Worldwide from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/
Dentsu, Annual outdoor advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/ (last visited November 21, 2024)
Annual outdoor advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars) [Graph], Dentsu, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/
