Audio Advertising - Cambodia | Statista Market Forecast

Cambodia's Audio Advertising market is projected to reach US$4.33m in 2024.
The country's largest market is Traditional Radio Advertising with a market volume of US$4.08m in 2024.
In global comparison, most ad spending will be generated the United States (US$19.07bn in 2024).
The average ad spending per listener in the Traditional Radio Advertising market is projected to amount to US$0.40 in 2024.
Cambodia's audio advertising market is rapidly growing, with increased investment from local businesses targeting the country's expanding digital audience.

Definition:
Audio Advertising refers to advertising via traditional radio and digital audio. The category of Traditional Radio Advertising refers to advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services

Structure:

Traditional Radio Advertising includes all types of spot formats of traditional radio advertising (e.g., classic spots, live reader, content spots, allonge). It also includes direct (local) advertising, in which advertisers reach out to individual stations, and indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.
Digital Audio Advertising includes ad-supported free versions of premium subscription services or services funded by advertising. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Additional information:
Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Radio Advertising and Digital Audio Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional Radio Advertising broadcasting on the program service of a terrestrial radio station or network
Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services

Banner or Video ads included only in the web player of the streaming service

The Audio Advertising market in Cambodia has been steadily growing in recent years, driven by changing customer preferences and the increasing popularity of digital platforms.

Customer preferences: Cambodian consumers are increasingly turning to digital platforms for entertainment and information, leading to a rise in audio advertising. With the growing penetration of smartphones and internet connectivity, people are spending more time streaming music and podcasts, creating a captive audience for audio advertisements. Additionally, the younger population in Cambodia, who are more tech-savvy and receptive to digital advertising, are driving the demand for audio ads.

Trends in the market: One of the key trends in the Cambodian audio advertising market is the shift towards programmatic advertising. Programmatic advertising allows for targeted and personalized ads based on user demographics and behavior, maximizing the effectiveness of campaigns. Advertisers are increasingly leveraging programmatic platforms to reach their target audience more efficiently and optimize their ad spend. This trend is expected to continue as advertisers seek more effective ways to engage with consumers. Another trend in the market is the rise of podcast advertising. Podcasts have gained popularity in Cambodia, with a wide range of topics and genres available for listeners. Advertisers are recognizing the potential of podcasts as a medium to reach a highly engaged and niche audience. By integrating ads into podcasts, advertisers can effectively target specific demographics and interests, leading to higher engagement and conversion rates.

Local special circumstances: Cambodia has a unique media landscape, with a significant portion of the population relying on radio as a primary source of news and entertainment. This presents an opportunity for audio advertisers to reach a large audience through traditional radio channels. However, with the increasing popularity of digital platforms, advertisers are also shifting their focus towards online audio advertising to reach a wider and more tech-savvy audience.

Underlying macroeconomic factors: Cambodia has experienced rapid economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a favorable environment for advertisers, as consumers have more purchasing power and are more willing to engage with brands. Additionally, the government's efforts to improve internet infrastructure and promote digital connectivity have contributed to the growth of the audio advertising market in Cambodia. In conclusion, the Audio Advertising market in Cambodia is witnessing significant growth, driven by changing customer preferences, the rise of digital platforms, and favorable macroeconomic factors. Advertisers are adapting to these trends by leveraging programmatic advertising and exploring opportunities in podcast advertising. With the increasing popularity of digital platforms and the government's focus on improving internet connectivity, the audio advertising market in Cambodia is expected to continue its upward trajectory in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional radio advertising (broadcasting programs on terrestrial radio stations or networks) and digital audio advertising (pre- and in-stream audio ads and podcast streaming ads).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.