In-App Advertising - Cambodia

Cambodia

Highlights

In 2024, ad spending in the In-App Advertising market in Cambodia is forecasted to reach US$28.91m.
The sector is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 7.03%, leading to a projected market volume of US$43.45m by 2030.
The average ad spending per mobile internet user in the In-App Advertising market is estimated to be US$1.69 in 2024.
When compared on a global scale, China is anticipated to generate the highest ad spending, amounting to US$132.80bn in 2024.
In Cambodia, the In-App Advertising market is rapidly expanding, driven by the increasing smartphone penetration and digital adoption among the population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in Cambodia has been experiencing significant growth in recent years, driven by customer preferences for mobile apps and the increasing popularity of smartphones in the country.

Customer preferences: Cambodian consumers have shown a strong preference for mobile apps, with a large portion of the population using smartphones as their primary device for accessing the internet. This shift towards mobile app usage has created a lucrative market for in-app advertising, as advertisers are able to reach a wide audience through these platforms. Additionally, Cambodian consumers are increasingly embracing online shopping and e-commerce, further fueling the demand for in-app advertising.

Trends in the market: One of the key trends in the In-App Advertising market in Cambodia is the rise of programmatic advertising. Programmatic advertising allows for more targeted and personalized ads, which can result in higher engagement and conversion rates. Advertisers are leveraging data-driven insights to deliver relevant ads to Cambodian consumers, ensuring that their messages are reaching the right audience at the right time. This trend is expected to continue as advertisers seek more efficient and effective ways to reach their target customers. Another trend in the market is the increasing integration of native ads within mobile apps. Native ads seamlessly blend into the app's user interface, providing a less intrusive and more engaging advertising experience for users. This format has gained popularity in Cambodia, as it allows advertisers to deliver their messages in a way that feels natural and non-disruptive to the user experience. As a result, native ads are becoming a preferred choice for many advertisers in the country.

Local special circumstances: Cambodia has a young and tech-savvy population, with a growing number of internet users. This demographic is highly receptive to digital advertising and is more likely to engage with in-app ads compared to traditional forms of advertising. Additionally, the relatively low cost of mobile data in Cambodia has made it easier for consumers to access mobile apps and engage with in-app ads.

Underlying macroeconomic factors: Cambodia's economy has been experiencing steady growth, with increasing disposable incomes and a growing middle class. This economic growth has led to higher consumer spending, including on mobile devices and internet services. As more Cambodians gain access to smartphones and the internet, the demand for in-app advertising is expected to continue to rise. In conclusion, the In-App Advertising market in Cambodia is growing rapidly due to customer preferences for mobile apps, the rise of programmatic advertising, the integration of native ads, the young and tech-savvy population, and the country's underlying macroeconomic factors. As Cambodia continues to embrace digital technology, the In-App Advertising market is expected to further expand and evolve to meet the changing needs and preferences of Cambodian consumers.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.