The source forecast that, in 2024, digital out-of-home (DOOH) advertising revenues worldwide will amount to an estimated 20.4 billion U.S. dollars. The annual value was projected to continue to expand as the decade unfolds, reaching nearly 30 billion dollars by 2029. When including traditional outdoor ad spending, the global OOH ad expenditure growth rate will stand at 11.5 percent in 2024.
In 2023, more than four out of 10 marketers surveyed worldwide reported purchasing DOOH campaigns directly only, while three out of 10 chose exclusively programmatic buys – when automated technology substitutes traditional sale methods. Within the programmatic digital out-of-home (prDOOH) campaigns alone, single-country campaigns made up the majority of prDOOH target market, at approximately 57 percent.
Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029
(in billion U.S. dollars)
* An exponential development of the values was assumed to estimate the annual values between 2024 and 2029, which were provided by the source.
Numbers have been rounded.
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Statista. (July 10, 2024). Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/
Statista. "Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars)." Chart. July 10, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/
Statista. (2024). Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/
Statista. "Digital Out-of-home (Dooh) Advertising Revenue Worldwide from 2024 to 2029 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/
Statista, Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/ (last visited November 21, 2024)
Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars) [Graph], Statista, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/