Web Push Advertising - Cambodia | Statista Market Forecast

The country in Cambodia is expected to see ad spending in the Web Push Advertising market projected to reach US$659.20k in 2024.
The market is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.20%, leading to a projected market volume of US$796.10k by 2030.
When compared globally, the United States is forecasted to generate the highest ad spending (US$1.21bn in 2024).
The projected average ad spending per internet user in the Web Push Advertising market in 2024 is US$0.07.
In Cambodia, the utilization of Web Push Advertising is rapidly growing, offering advertisers a unique opportunity to reach a tech-savvy audience in this emerging market.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Cambodia has been steadily developing over the past few years, driven by increasing customer preferences for personalized and targeted advertisements.

Customer preferences: Cambodian customers are increasingly seeking personalized and relevant advertisements that cater to their specific needs and interests. They are more likely to engage with advertisements that are delivered directly to their devices and provide them with valuable information or offers. Web push advertising allows businesses to reach their target audience in a timely manner and deliver customized messages, resulting in higher customer engagement and conversion rates.

Trends in the market: One of the key trends in the Web Push Advertising market in Cambodia is the growing adoption of mobile devices. With the increasing availability of affordable smartphones and improving internet connectivity, more Cambodians are accessing the internet through their mobile devices. This trend has created new opportunities for web push advertising, as businesses can reach a larger audience through mobile notifications. Another trend in the market is the rise of e-commerce in Cambodia. As more Cambodians are embracing online shopping, businesses are leveraging web push advertising to promote their products and services. Web push notifications allow e-commerce companies to send real-time updates about new products, discounts, and promotions, driving traffic to their websites and increasing sales.

Local special circumstances: Cambodia has a young and tech-savvy population, with a high percentage of internet users among its citizens. This demographic is more receptive to digital advertising and is likely to engage with web push notifications. Additionally, the Cambodian government has been actively promoting digitalization and technological advancements, creating a favorable environment for the growth of the Web Push Advertising market.

Underlying macroeconomic factors: The Cambodian economy has been experiencing steady growth in recent years, with increasing disposable incomes and a growing middle class. This economic growth has led to an increase in consumer spending and a greater demand for products and services. Businesses in Cambodia are leveraging web push advertising to attract and retain customers in this competitive market, driving the growth of the industry. In conclusion, the Web Push Advertising market in Cambodia is developing due to customer preferences for personalized and targeted advertisements, the growing adoption of mobile devices, the rise of e-commerce, the young and tech-savvy population, and the favorable macroeconomic factors. As businesses continue to recognize the effectiveness of web push advertising in reaching their target audience and driving customer engagement, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.