Digital Classifieds - Cambodia

Cambodia

Highlights

Ad spending in the Digital Classifieds market in Cambodia is forecasted to reach US$2.75m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.24%, leading to a projected market volume of US$3.33m by 2030.
When compared globally, the majority of ad spending is expected to originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be US$0.08 in 2024.
Within the Digital Classifieds market, 51% of total ad spending is projected to be generated through mobile in 2030.
In Cambodia, the digital classifieds market is experiencing rapid growth driven by increasing internet penetration and smartphone usage among the population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in Cambodia has been experiencing significant growth in recent years. Customer preferences are shifting towards online platforms for buying and selling goods and services, leading to the rapid expansion of the digital classifieds industry in the country.

Customer preferences: Cambodian customers are increasingly turning to digital classifieds platforms for their buying and selling needs. The convenience and ease of use offered by online platforms have attracted a large number of users. Buyers can browse through a wide range of products and services from the comfort of their homes, while sellers can reach a larger audience and sell their items quickly. Additionally, the ability to compare prices and read reviews before making a purchase has become an important factor for customers in Cambodia.

Trends in the market: One of the key trends in the digital classifieds market in Cambodia is the growth of mobile usage. With the increasing availability of affordable smartphones and the expansion of mobile internet coverage, more and more Cambodians are accessing online platforms through their mobile devices. This trend has led to the development of mobile-first classifieds platforms, which provide a seamless user experience on smartphones and tablets. Another trend in the market is the emergence of specialized classifieds platforms. As the market matures, we are seeing platforms that cater to specific niches such as real estate, jobs, and vehicles. These specialized platforms offer a more targeted and efficient way for users to find the products or services they are looking for. Additionally, they attract a specific audience and provide a higher quality of listings, leading to increased user satisfaction.

Local special circumstances: Cambodia has a young and tech-savvy population, which has contributed to the growth of the digital classifieds market. The country has a high smartphone penetration rate, and young Cambodians are quick to adopt new technologies. This has created a fertile ground for the development of online platforms and the digital classifieds industry. Furthermore, the informal economy in Cambodia plays a significant role in driving the growth of the digital classifieds market. Many individuals and small businesses rely on online platforms to sell their products and services, as it provides them with a cost-effective and efficient way to reach customers. The digital classifieds market has become a vital source of income for many Cambodians, especially those in rural areas where traditional job opportunities are limited.

Underlying macroeconomic factors: Cambodia's growing economy and rising disposable incomes have also contributed to the development of the digital classifieds market. As people have more purchasing power, they are increasingly looking for convenient and affordable ways to buy and sell goods and services. The digital classifieds market provides a platform for individuals and businesses to reach a larger audience and tap into this growing consumer base. In conclusion, the Digital Classifieds market in Cambodia is experiencing significant growth due to changing customer preferences, the emergence of mobile usage, specialized platforms, the young and tech-savvy population, the importance of the informal economy, and the underlying macroeconomic factors. As more Cambodians embrace online platforms for their buying and selling needs, the digital classifieds market is expected to continue its upward trajectory in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.