Traditional Out-of-Home Advertising - Bahrain

Bahrain's Traditional Out-of-Home Advertising market is anticipated to see ad spending reach US$11.59m in 2024.
The sector is expected to experience a compound annual growth rate (CAGR 2024-2030) of 1.40%, leading to a market volume projection of US$12.59m by 2030.
In 2024, the projected average ad spending per capita in the Traditional Out-of-Home Advertising market is US$7.73.
Bahrain's Traditional Out-of-Home Advertising market is thriving due to strategic placement in high-traffic areas and innovative digital integration.

Definition:
Traditional Out-of-Home (OOH) Advertising refers to all advertising revenues generated by traditional (physical) out-of-home media in public areas. The Traditional Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Traditional Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Traditional Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Traditional billboards (bulletins, large banners, inflatable billboards)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g. traditional ambient media at point of sale, posters in restrooms)

Digital billboards (city-light boards)
Digital street furniture (city-light posters, city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)
Event- and promotion-related media

The Traditional Out-of-Home Advertising market in Bahrain has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Bahrain have shown a strong preference for traditional out-of-home advertising methods, such as billboards and transit advertising. This can be attributed to the fact that these methods are highly visible and can reach a wide audience. Additionally, traditional out-of-home advertising allows for creative and eye-catching designs that can capture the attention of passersby.

Trends in the market: One of the key trends in the Traditional Out-of-Home Advertising market in Bahrain is the increasing use of digital technology. Digital billboards and signage are becoming more prevalent, offering advertisers the opportunity to display dynamic and interactive content. This trend is driven by advancements in technology and the desire to engage consumers in new and innovative ways. Furthermore, the use of data analytics and targeting techniques is also gaining traction in the market, allowing advertisers to deliver personalized messages to specific audiences. Another trend in the market is the integration of traditional out-of-home advertising with other marketing channels. Advertisers are increasingly using a multi-channel approach, combining traditional out-of-home advertising with digital and mobile advertising to create a cohesive and integrated campaign. This allows for increased brand exposure and engagement with consumers across multiple touchpoints.

Local special circumstances: Bahrain is a small country with a high population density, making it an ideal market for traditional out-of-home advertising. The compact nature of the country means that billboards and other advertising structures can be strategically placed in high-traffic areas, ensuring maximum visibility and reach. Additionally, the country's strong economy and high levels of consumer spending contribute to the demand for out-of-home advertising.

Underlying macroeconomic factors: The growth and development of the Traditional Out-of-Home Advertising market in Bahrain can be attributed to several underlying macroeconomic factors. The country has a stable political environment and a well-developed infrastructure, which provides a conducive business environment for advertisers. Additionally, Bahrain has a high level of urbanization, with a significant proportion of the population living in urban areas. This urbanization trend is expected to continue, driving the demand for out-of-home advertising in the future. In conclusion, the Traditional Out-of-Home Advertising market in Bahrain is experiencing growth and development due to customer preferences for traditional advertising methods, the increasing use of digital technology, the integration of traditional and digital advertising channels, and the local special circumstances of the country. These trends are supported by underlying macroeconomic factors such as a stable political environment, a well-developed infrastructure, and a high level of urbanization.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.