Search Advertising - Bahrain

Bahrain

Highlights

The Search Advertising market in Bahrain is projected to reach US$94.31m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 10.55%, leading to a projected market volume of US$172.10m by 2030.
When compared globally, the United States will account for the highest ad spending (US$137.00bn in 2024).
In 2030, 30% of the total ad spending in the Search Advertising market will come from mobile.
The average ad spending per internet user in the Search Advertising market is projected to be US$64.21 in 2024.
Bahrain's Search Advertising market is experiencing rapid growth, with businesses increasingly investing in online visibility to reach a tech-savvy consumer base.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Search Advertising market in Bahrain is experiencing significant growth and development.

Customer preferences: Bahraini customers are increasingly relying on search engines to find information and make purchasing decisions. With the rise of digitalization and internet penetration in Bahrain, consumers are becoming more tech-savvy and are using search engines as their primary source of information. They value convenience and efficiency, and search advertising provides them with relevant and targeted results for their queries.

Trends in the market: One of the key trends in the Search Advertising market in Bahrain is the increasing adoption of mobile devices. Bahrain has a high smartphone penetration rate, and consumers are increasingly using their mobile devices to access the internet and search for information. This trend has led to a shift in advertising strategies, with businesses focusing more on mobile optimization and mobile-friendly ads to reach their target audience. Another trend in the market is the growing competition among businesses to appear at the top of search engine results pages. With more businesses recognizing the importance of search advertising, the competition for ad placements has intensified. This has led to an increase in bidding for keywords and higher advertising costs. Businesses are investing more in search advertising to ensure their visibility and gain a competitive edge in the market.

Local special circumstances: Bahrain has a small population compared to other countries in the region, which presents both opportunities and challenges for the Search Advertising market. On one hand, the smaller population allows businesses to target their advertising campaigns more effectively and reach their desired audience. On the other hand, the limited market size means that businesses need to be more strategic in their advertising efforts to maximize their return on investment.

Underlying macroeconomic factors: The growth of the Search Advertising market in Bahrain can be attributed to several macroeconomic factors. The country has a strong and stable economy, with a high GDP per capita and a favorable business environment. This provides businesses with the resources and confidence to invest in advertising and expand their reach. Additionally, Bahrain has a high internet penetration rate and a young and tech-savvy population, which creates a conducive environment for the growth of the Search Advertising market. In conclusion, the Search Advertising market in Bahrain is experiencing significant growth and development due to customer preferences for convenience and efficiency, the adoption of mobile devices, increasing competition among businesses, the small population size presenting both opportunities and challenges, and favorable macroeconomic factors such as a strong economy and high internet penetration rate.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on search advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers search advertising that is displayed on search result pages or next to organic search results.

Modeling approach:

A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global search advertising by aggregating advertising revenues from key players (Alphabet (Google), Microsoft (Bing), Baidu, Amazon, Alibaba, etc.). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, and digital consumer spending by country.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.