Social Media Advertising - Bahrain

Bahrain

Highlights

In Bahrain, ad spending in the Social Media Advertising market market is projected to reach US$76.83m in 2024.
This spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 9.15%, leading to a forecasted market volume of US$129.90m by 2030.
When compared globally, the majority of ad spending will be generated China, which is projected to reach US$84.65bn in 2024.
Within the Social Media Advertising market market, it is expected that 70% of total ad spending will be derived from mobile platforms by 2030.
Furthermore, the number of users in the Social Media Advertising market market in Bahrain is projected to amount to 1.5m users by 2030.
In Bahrain, the increasing integration of social media platforms into daily life is prompting businesses to allocate more resources towards targeted social media advertising strategies.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Social Media Advertising market in Bahrain is witnessing significant growth and development. Customer preferences are shifting towards digital platforms, leading to an increased demand for social media advertising. This trend is driven by several factors, including the rising popularity of social media platforms, the increasing use of smartphones, and the growing internet penetration in the country.

Customer preferences: In Bahrain, customers are increasingly relying on social media platforms for various purposes, including communication, entertainment, and information. Social media platforms such as Facebook, Instagram, Twitter, and Snapchat have gained immense popularity among the Bahraini population. As a result, businesses are recognizing the potential of these platforms to reach their target audience and are investing in social media advertising to enhance their brand visibility and engage with customers.

Trends in the market: One of the key trends in the Social Media Advertising market in Bahrain is the growing use of influencer marketing. Influencers, who have a significant number of followers on social media platforms, are being utilized by businesses to promote their products or services. This form of advertising is effective as it allows businesses to reach a highly targeted audience and leverage the trust and credibility that influencers have built with their followers. Another trend in the market is the increasing adoption of video advertising on social media platforms. Videos have become a popular medium for consuming content, and businesses are capitalizing on this trend by creating engaging and visually appealing video advertisements. The use of videos in social media advertising allows businesses to convey their message more effectively and capture the attention of their target audience.

Local special circumstances: Bahrain has a relatively small population compared to other countries in the region, which presents both opportunities and challenges for the Social Media Advertising market. On one hand, the smaller population allows businesses to target their advertising efforts more precisely and reach a highly relevant audience. On the other hand, the limited pool of potential customers may pose challenges in terms of scale and reach.

Underlying macroeconomic factors: The growth of the Social Media Advertising market in Bahrain is also influenced by macroeconomic factors. The country has a strong and stable economy, with a high GDP per capita and a favorable business environment. This provides businesses with the financial resources and confidence to invest in advertising and marketing activities, including social media advertising. Furthermore, the government of Bahrain has been actively promoting digital transformation and innovation in the country. This includes initiatives to improve internet infrastructure, enhance digital literacy, and support the growth of the technology sector. These efforts create a conducive environment for the development of the Social Media Advertising market, as businesses are encouraged to embrace digital advertising strategies. In conclusion, the Social Media Advertising market in Bahrain is experiencing significant growth and development, driven by customer preferences for digital platforms, the popularity of social media platforms, and the increasing use of smartphones and internet penetration. Businesses are leveraging these trends by investing in social media advertising, particularly through influencer marketing and video advertising. The local special circumstances, such as the small population, present both opportunities and challenges for the market. Additionally, the strong and stable macroeconomic factors, along with the government's support for digital transformation, contribute to the growth of the market.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on social media advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers social media advertising generated by social networks or business networks such as Facebook, Tiktok, Instragram, Pinterest, and LinkedIn.

Modeling approach:

A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global social media advertising by aggregating revenues from key players (Meta Platforms (Facebook and Instagram), ByteDance (Tiktok and Douyin), Twitter, Snapchat, and Microsoft (LinkedIn)). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, social media users, and digital consumer spending by country.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.