Digital Audio Advertising - Bahrain

Bahrain

Highlights

Ad spending in the Digital Audio Advertising market in Bahrain is forecasted to reach US$1.20m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.63%, leading to a projected market volume of US$1.32m by 2030.
With a projected market volume of US$6.59bn in 2024, the majority of revenue is expected to be generated the United States.
Within the Digital Audio Advertising market in Bahrain, the number of listeners is projected to reach 0.0users by 2030.
The average ad spending per user in the Digital Audio Advertising market in Bahrain is estimated to be US$2.67 in 2024.
In the Digital Audio Advertising market, 77% of total ad spending will be generated through mobile in 2030.
Bahrain's digital audio advertising market is rapidly expanding, driven by increased internet penetration and the growing popularity of streaming services among its tech-savvy population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Audio Advertising market in Bahrain is experiencing significant growth and development, driven by changing customer preferences and the increasing popularity of audio streaming platforms.

Customer preferences: Customers in Bahrain are increasingly turning to digital audio platforms for their entertainment needs. This shift in preference can be attributed to several factors. Firstly, the convenience and accessibility offered by digital audio platforms allow users to listen to their favorite music, podcasts, and radio shows anytime and anywhere. This flexibility is particularly appealing to the busy lifestyles of Bahraini consumers. Secondly, the personalized and curated content offered by these platforms enhances the user experience, ensuring that listeners are exposed to content that aligns with their interests and preferences. Lastly, the rise in smartphone penetration in Bahrain has made it easier for consumers to access digital audio platforms on-the-go, further driving the popularity of these services.

Trends in the market: One of the key trends in the Digital Audio Advertising market in Bahrain is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to target specific audiences based on their demographics, interests, and listening habits. This targeted approach ensures that advertisers can reach their desired audience effectively, resulting in higher engagement and conversion rates. Additionally, programmatic advertising offers real-time data and analytics, enabling advertisers to measure the success of their campaigns and make data-driven decisions. Another trend in the market is the growing popularity of native audio ads. Native audio ads seamlessly integrate into the user experience, providing a non-disruptive and engaging advertising format. These ads are often voiced by popular influencers or celebrities, further increasing their appeal to listeners. Native audio ads have proven to be highly effective in capturing and retaining listeners' attention, leading to higher brand recall and engagement.

Local special circumstances: Bahrain has a vibrant and diverse media landscape, with a strong presence of both local and international digital audio platforms. This diversity provides advertisers with a range of options to choose from when planning their digital audio advertising campaigns. Advertisers can leverage the popularity of local platforms to target specific segments of the Bahraini population, while also utilizing international platforms to reach a broader audience.

Underlying macroeconomic factors: The growth of the Digital Audio Advertising market in Bahrain is also influenced by underlying macroeconomic factors. Bahrain has a strong and stable economy, with a high GDP per capita and a growing middle class. This economic stability provides businesses with the confidence to invest in advertising and marketing activities, including digital audio advertising. Additionally, the government of Bahrain has been actively promoting the development of the digital sector, leading to increased investment in digital advertising infrastructure and technology. In conclusion, the Digital Audio Advertising market in Bahrain is experiencing growth and development due to changing customer preferences, the adoption of programmatic advertising, the popularity of native audio ads, the vibrant media landscape, and underlying macroeconomic factors. Advertisers in Bahrain have a range of opportunities to effectively reach their target audience through digital audio advertising.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.