SMS Advertising - Bahrain

Bahrain

Highlights

Ad spending in the SMS Advertising market in Bahrain is projected to reach US$257.40k in 2024.
This is expected to show an annual growth rate (CAGR 2024-2030) of 1.76%, resulting in a projected market volume of US$285.70k by 2030.
In global comparison, most ad spending will be generated the United States (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market in Bahrain is projected to amount to US$0.17 in 2024.
Bahrain's SMS Advertising market is flourishing due to its high mobile penetration rate and the effectiveness of targeted messaging to reach consumers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The SMS Advertising market in Bahrain is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend. Customer preferences in Bahrain are shifting towards mobile advertising. With the increasing use of smartphones and the growing popularity of mobile apps, consumers are spending more time on their mobile devices. This has created a lucrative opportunity for businesses to reach their target audience through SMS advertising. Customers appreciate the convenience and immediacy of receiving promotional messages directly to their phones, making SMS advertising an effective way to engage with them. Trends in the market indicate that SMS advertising is becoming more targeted and personalized. Businesses are leveraging data analytics and customer segmentation to deliver tailored messages to specific groups of consumers. This approach increases the effectiveness of SMS advertising campaigns and ensures that messages are relevant to recipients. Additionally, businesses are adopting interactive SMS advertising techniques, such as incorporating clickable links or interactive features within the messages. This allows customers to directly engage with the content and take immediate action, further enhancing the impact of SMS advertising. Local special circumstances in Bahrain also contribute to the development of the SMS Advertising market. Bahrain has a high mobile penetration rate, with a large percentage of the population owning smartphones. This widespread mobile usage creates a fertile ground for SMS advertising to thrive. Furthermore, Bahrain has a relatively small population compared to other countries in the region, making it easier for businesses to target their advertising efforts and achieve a higher return on investment. Underlying macroeconomic factors in Bahrain also play a role in the growth of the SMS Advertising market. The country has a stable and prosperous economy, which fosters a favorable business environment. Bahrain's strategic location in the Gulf region also makes it an attractive market for businesses looking to expand their reach. The government has implemented policies to support the growth of the digital economy, including initiatives to improve internet connectivity and promote digital innovation. These factors create a conducive environment for the development and expansion of SMS advertising in Bahrain. In conclusion, the SMS Advertising market in Bahrain is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Businesses are leveraging the increasing use of smartphones and the popularity of mobile apps to reach their target audience through SMS advertising. The market is becoming more targeted and personalized, with businesses adopting interactive techniques to enhance the effectiveness of their campaigns. Bahrain's high mobile penetration rate, small population, stable economy, and supportive government policies further contribute to the growth of the SMS Advertising market in the country.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.